No. 1 hot search!
On the evening of April 2, the Swedish clothing brand HM became “popular” again and was jointly interviewed because of the “problem map” on its official website. Netizens commented one after another, and CCTV even criticized it angrily.
H&M’s official website was interviewed for problematic maps
According to the “Network Shanghai” WeChat public account, netizens reported to the management department recently that H&M’s official website (hm) There is a “problematic China map”, and the Shanghai Municipal Planning and Natural Resources Bureau immediately notified it to quickly correct it.
H&M official website operating company Haynes Morris (Shanghai) Commercial Co., Ltd. corrected the error as soon as possible after receiving the notice. The Municipal Planning and Natural Resources Bureau and the Municipal Internet Information Office A joint interview was conducted with him.
During the interview, the two departments seriously pointed out the illegal facts of the company, ordered it to operate the network in accordance with the law, and to conscientiously study the “Cybersecurity Law of the People’s Republic of China”, “Surveying and Mapping Law of the People’s Republic of China” and “Map Management Regulations” 》 and other laws and regulations, strengthen the awareness of national territory, and truly achieve “the standardized use of maps cannot be wrong at all.”
The two departments requested and made it clear that the main person in charge of the enterprise will take the lead in the follow-up rectification work and implement the main responsibility of website content management; the management department will carry out supervision and inspection in the future. The company said it accepted the admonishment from the management department and would implement rectifications. The Shanghai Internet Information Office and the Municipal Planning and Natural Resources Bureau remind all website platform operators that they must carefully study relevant laws and regulations when posting and using maps, and use maps that correctly represent the national territory. Specifically, you can log in to the standard map service links on the official website of the Ministry of Natural Resources and the official website of the Shanghai Municipal Planning and Natural Resources Bureau to browse and download China and world maps for free.
The official pointed out that in response to the online “problem map”, netizens continue to welcome factual reports and jointly maintain a good online ecology.
CCTV Quick Comment: H&M got into trouble again before its scars healed
On the evening of April 2, CCTV News was jointly criticized for “the existence of a ‘problem map’ on H&M’s official website” “Interview” posted a hot comment: The scar has not healed yet and it “gets into trouble”
The full text is as follows:
HM was interviewed because of the problematic map on the official website. The scar has not healed yet and it gets into trouble again. Which one is H&M singing about? Correcting mistakes is only the first step. You must not correct them again after you make them, or make them again after you correct them. I would like to warn companies such as H&M not to break through the bottom line, touch the red line, or challenge the high-voltage line. Chinese people are hospitable, but do not welcome companies that offend their core interests. Because: The map of China cannot be wrong at all! There is no shortage of Chinese territory!
Image source: @People’s Daily
Netizens were also very angry and posted on the official WeChat account of People’s Daily Comments on the blog read, “Get H&M out of China,” “Block H&M forever,” and “If you don’t respect China, you don’t deserve the respect of Chinese people. Continue to boycott H&M.”
Some netizens pointedly pointed out, “Since the last time HM issued an article without mentioning any apology for ‘Xinjiang’, we know their attitude.”
Some netizens said that maintaining national unity and territorial integrity is the obligation of every citizen. And constitutions all over the world are basically surprisingly similar.
“I don’t believe this is not intentional. Get out of China quickly! There are still people buying things. I don’t believe whether you do it because it is cheap or because you have other ideas. ”
Previously, it was boycotted by Chinese netizens for “rejecting Xinjiang cotton”
In fact, this is not the first time that H&M has caused public outrage. .
On March 24, it was revealed that H&M officially issued a due diligence statement, in which H&M made it clear that it would boycott Xinjiang cotton products. Subsequently, in response to this statement, the Central Committee of the Communist Youth League issued multiple Weibo posts naming H&M, saying, “While spreading rumors to boycott Xinjiang cotton, you also want to make money in China? Wishful thinking!” And the topic “HM touches Xinjiang cotton” was also published not long ago. It appeared on the hot search list and aroused the resistance of many netizens.
The turmoil intensified. First, spokespersons Huang Xuan and Song Qian announced the termination of cooperation with H&M. Subsequently, major e-commerce platforms successively removed the brand’s products, making it clear on issues of principle. own attitude.
It was not until the evening of the same day that H&M issued a “no pain” statement on the previous “Xinjiang Cotton” incident through its official blog.
The statement stated that HM Group purchases more sustainable cotton through globally certified third parties with the purpose of supporting cotton farmers around the world to adopt more sustainable cultivation.1,500 of 000 stores have been temporarily closed. The CEO of H&M said that according to conservative estimates, a net of 250 stores will be closed in 2021, and about 20 stores are currently closed in China. As of fiscal year 2020, H&M has a total of 445 stores in 146 cities in mainland China.
“Waiting for the storm to pass” seems to be H&M’s current strategy. On the 30th, Bloomberg quoted an interview with Wuttke, Chairman of the European Chamber of Commerce in China, as saying that the Chinese people’s anger over brands such as Hamp; M’s refusal to use Xinjiang cotton will eventually fade away. Let’s wait for the storm to pass and start over again.” “Chinese users love European products and brands, and I think textiles are the same.”
It is worth noting that HM’s second statement was released just as the company released its quarterly financial report.
Before the boycott, China was the company’s third largest market. The Chinese market revenue accounted for 6% of H&M’s total revenue and the number of stores accounted for 10%.
It is reported that H&M’s total sales in mainland China are 9.75 billion Swedish kronor (including value-added tax) (approximately 7.394 billion yuan), ranking among the H&M Group’s top four markets in the world.
It can be seen that HM makes a lot of money in China every year. And because HM has full confidence in the Chinese market, it plans to continue to vigorously develop the Chinese market in the future.
Some comments said, “No wonder HM thought of China as soon as the bad financial report came out!”
In 2018, Dolce & Gabbana released a product in China It is an insulting advertisement. In 2018, Dolce & Gabbana, a luxury brand abbreviated as D&G, released a piece of content about chopsticks in a preview video for their upcoming December show, “Use these small stick-shaped utensils. , come and eat our great Margherita pizza.” Such a text with obvious discriminatory meaning triggered many boycotts, and even the models filming the advertisement were made up with squinting eyes. This kind of malicious, prejudiced and vilified Chinese people modeling.
Since then, Dolce & Gabbana has been severely boycotted and has almost disappeared from the Chinese market. The two bosses lost 30% of their net worth and fell off the billionaire list. </p
