On June 7, according to Aiqicha, Lingzhi Fashion (Tianjin) Co., Ltd. has failed to meet the standards of production and sales in the past two months. The products were subject to administrative penalties three times in a row. The penalty units were all the Tianjin Wuqing District Market Supervision and Administration Bureau. The total fines exceeded RMB 1 million and illegal gains were confiscated over RMB 500,000.
Frequent quality problems
Lingzhi Fashion (Tianjin) Co., Ltd. The company was established in February 1997 and is wholly owned by Hong Kong Lingzhi Fashion Group China Co., Ltd. In fact, BESTSELLER Lingzhi Fashion Group, the parent company of Lingzhi Fashion, was founded in Denmark in 1975. It is one of the largest fashion groups in Europe and owns nearly 20 brands such as JACK & JONES, Vero Moda, ONLY, Vila, and JunnaRose. In 1996, Lingzhi entered the Chinese market by establishing a wholly-owned subsidiary. It can be said that Lingzhi Fashion is one of the first foreign-funded apparel groups to enter the Chinese fashion market.
According to official website information, Lingzhi China currently operates four brands: ONLY, JACK & JONES, VERO MODA and SELECTED. The first three brands have nearly 2,000 stores in China. . SELECTED, which was introduced to China only in 2008, also has more than 1,000 stores.
On May 10 this year, Lingzhi Fashion (Tianjin) Co., Ltd. was fined by the Wuqing District Market Supervision Bureau for producing and selling clothing that used substandard products as qualified products. A fine of 0.6 times the value of qualified clothing is 45,946.2 yuan, and illegal gains of 41,886.96 yuan are confiscated. On April 8 this year, Lingzhi Fashion (Tianjin) Co., Ltd. was fined 1,014,885.71 yuan, confiscated 479,333.64 yuan, and confiscated 1 unqualified leather jacket by the Wuqing District Market Supervision Bureau for producing and selling substandard products.
In fact, since the beginning of 2021, Lingzhi Fashion has been subject to administrative penalties for selling substandard products many times, such as the Yubei City Supervision Office issued in March (2021) No. 75 and Shanghai Municipal Supervision and Mining Office [2021] No. 122020000582. In addition to the confiscation of illegal gains, a total fine of approximately 12,000 yuan was imposed.
According to the historical administrative penalties shown in Aiqicha, since 2015, Lingzhi Fashion has been punished every year for producing and selling substandard products and shoddy goods. Due to various reasons, fines were received, with the cumulative amount reaching one million yuan.
The halo of foreign brands has dropped
As early as more than ten years ago In the past, when these foreign brands entered China, they established a brand image in the minds of consumers with their high-end store decoration and relatively affordable prices. “Some so-called high-priced foreign brand clothing are actually supermarket products in their home countries. , which itself sells for one or two hundred yuan in foreign countries, has transformed into a mid-to-high-end product in China.” The person in charge of a fast fashion brand said that some foreign brand suppliers may have taken advantage of the information asymmetry of domestic consumers. The current situation is that they only promote their own advantages and avoid their own price in their own country.
Lingzhi’s related brands have always taken the mid-range route to occupy the wardrobes of white-collar workers. “I am a regular customer of these brands. Any piece of clothing costs about 300 yuan, but I cannot praise the quality. It cannot match the price and status.” Consumer Ms. Zhao said.
On the Black Cat complaint platform, there are as many as 300 complaints about these brands. “I bought 3 pieces of clothing at VEROMODA for a total of 1,235.35 yuan. I wore them twice for a total of about 15 hours. After wearing them for the second time, I found that the clothes were all torn along the seams. I was also surprised how the quality of the clothes could be so poor. It all fell apart after just one day of wearing it,” a consumer complained on the Black Cat platform.
Not long ago, multiple brands including H&M, ZARA, and GAP received multiple administrative penalties. Among them, H&M was fined three times in a row in May. GAP’s affiliated company GAP (Shanghai) Commercial Co., Ltd. was administratively punished twice within 5 months, and the substandard products all involved children’s clothing. In addition, Muji (Shanghai) Commercial Co., Ltd. was confiscated and fined approximately 39,500 yuan on April 29 because the children’s overalls it produced and sold did not meet national standards for protecting human health and personal and property safety. </p
