Guiding Opinions on the Fashion Development of the Textile Industry during the “14th Five-Year Plan”
China Textile Industry Federation
June 11, 2021
According to the “14th Five-Year Plan for National Economic and Social Development and the Outline of Long-term Goals for 2035”, focusing on the new positioning of the development of China’s textile industry, iterating based on quality, personalization, diversification and green consumer demand In line with the logic of industrial transformation and upgrading from extensional expansion to connotation development, the fashion development of China’s textile industry will take creative design as the core, technological innovation as the support, excellent culture as the guide, brand building as the starting point, and sustainable development as the The orientation of high-intensity creativity, high integration of resources, and high value-added development of products aims to build an integrated innovation ecosystem of fashion resources, ultimately leading the trend of fashion consumption, meeting people’s new expectations for a better life, enhancing China’s fashion voice, and creating a world A textile and fashion powerhouse.
1. Current situation and situation
(1) Fashion development of the textile industry during the “13th Five-Year Plan” Achievements
1. The leading mechanism for fashion research and development has been initially established. As the leading driver of fashion development, a fashion trend collaborative research and release mechanism composed of professional institutions, key enterprises, industrial clusters, and professional schools has initially taken shape, covering all aspects of the industry chain such as color, fiber, yarn, fabric, clothing, and home textiles. link, effectively guaranteeing the systematic transmission and value conversion of fashion trends.
2. The originality of fashion design has been significantly improved. As the core competency of fashion development, the fashion creative design capabilities of the entire industry have gradually transitioned from the simple imitation stage in the past to the independent innovation stage that advocates original design and highlights Chinese characteristics. The cultural carrying and application capabilities have been significantly improved, and the design talent echelon has been effectively established. During the “Thirteenth Five-Year Plan” period, more than 100 undergraduate colleges and 300 higher vocational colleges across the country have majored in fashion design and engineering, providing a basic guarantee for the construction of fashion design talent teams.
3. The technological application capabilities of fashion development are constantly increasing. As a rigid support for the development of fashion, the scientific and technological application capabilities of fashion development in the entire industry have been continuously enhanced, new materials, new processes, and new technologies have been widely used, and new manufacturing, new products, and new experiences have continued to make breakthroughs. Environmentally friendly functional materials, small-batch, personalized customization models, digital solutions for the entire process from design to production, 3D printing, virtual fitting, and biometric recognition technology, environment-based situation recognition technology, and comprehensive Smart wearable devices with aspect sensing technology have become the focus and highlight of fashion development.
4. Systematically improve the operational capabilities of fashion brands. As the main value carrier of fashion development, the trend of segmentation, personalization and diversification of fashion brand operations has become more obvious. During the “Thirteenth Five-Year Plan” period, there were approximately 4,500 independent brands of clothing and home textiles owned by major domestic large-scale commercial entities, an increase of nearly 30%; fashion elements were more integrated into product development, design and retail channel links, creating a fashion group characterized by multi-brand and multi-business layout. increasing day by day. The consumption scale of original fashion brands has been increasing year by year, accounting for more than 15% of brand consumption; a number of advantageous brands have opened terminal stores abroad, and more than 100 brands have demonstrated the charm of Chinese fashion through world-renowned fashion weeks. The international influence of Chinese brands is promoted.
5. There are endless innovations in fashion consumption models. As a model application for fashion development, new business formats and models such as smart retail, cross-border retail, unmanned retail, and green retail are developing, all customer groups, all channels, all categories, all time periods, all experiences, all data, and all links With deep integration, mobile Internet technology, VR technology, artificial intelligence technology, and naked-eye 3D technology continue to innovate circulation formats, innovative shopping scenarios, and innovative service experiences.
(2) Existing problems
1. The design motivation for fashion creativity is still insufficient. The insufficient supply capacity of high-quality fashion design has inhibited the consumer aesthetic of category, quality and taste. As a result, overcapacity and low-price competition still exist under the convergence of products and services. Original designs adapted to the Chinese consumer market are still lacking. . The protection of original designs is insufficient, the innovation drive of design culture lacks original power, and it has not yet obtained a good growth environment.
2. The scientific and technological support for fashion development needs to be strengthened. The technological driving force for serving fashion products needs to be strengthened. The application conversion rate of technological innovations such as new generation information technology, biotechnology, and new materials around fashion products is still insufficient. There is still huge room for improvement in terms of the stability of fashion product quality, the market maturity of new fashion products, and the experience of fashion services.
3. The ability to lead fashion culture is still insufficient. The industry lacks independent brands with strong cultural leadership capabilities, and consumer awareness needs further guidance and cultivation. Some brands have not yet formed a distinct brand cultural gene, resulting in insufficient style recognition, low product added value, and insufficient cultural confidence.
4. The influence of fashion mainstream discourse is weak. In the global industrial chain division of labor system, the fashion creativity, charisma and credibility of China’s textile industry are still in a relatively weak position. The multi-media, creative and influential fashion public opinion guidance ability is not strong. Symbolic “masters, events and big names” are absent from the mainstream fashion discourse system, especially those with profound connotations.� brand; actively and steadily develop fashion supply chain finance for small, medium and micro enterprises, and provide efficient and convenient financing channels to promote fashion development.
(2) Guide to increase financial support
1. Increase special projects for fashion development in the textile industry The intensity of financial support. Support advantageous fashion brand companies to expand overseas markets and introduce advanced foreign technology and equipment; support independent designer brands, corporate brands and regional brands to participate in internationally renowned fashion weeks and other exhibition activities.
2. Actively guide the government, enterprises, third-party institutions, etc. to jointly establish fashion development funds. Focus on supporting the construction of creative design service platforms and fashion creative parks, characteristic towns and other fashion carriers; support the “order-based” talent cultivation model that combines industry and education, and implement a dual mentor system in which school teachers and corporate masters share educational and teaching tasks.
(3) Give full play to the role of industry associations
1. Give full play to the coordination and service roles of industry associations. Organize and carry out application and recommendation work for excellent brands, outstanding talents, and fashion carriers, as well as brand and talent cultivation activities, to assist brands in “going global” and “bringing in” resources.
2. Give full play to the research and monitoring role of industry associations. Organize professional institutions and industry experts to establish and improve basic research systems such as urban fashion index evaluation system, fashion brand competitiveness evaluation system, and human body data standard system, strengthen promotion and application; timely monitor industry development status, and improve the statistical indicator system.
(4) Implement demonstration and leadership
1. Strengthen the leading role of excellent brands. Select outstanding regional brands as pilot demonstrations for publicity and promotion, and support the selection and promotion of outstanding corporate brands and designer brands. Encourage and support various localities to organize fashion forums, seminars and other exchange activities around the fashion development of the textile industry, strengthen exchanges between government, industry, academia, research and business, and promote advanced experience in the fashion development of the textile industry.
2. Promote the demonstration and leadership of fashion carrier construction in an orderly manner. Industry management departments, local governments, and industry associations will work together to strengthen the construction of creative parks, fashionable neighborhoods, and characteristic towns, select a number of benchmarks, and continue to carry out pilot demonstrations, and conduct extensive publicity and experience promotion.
(5) Optimize the ecological environment for industrial fashion development
1. Further improve the business environment . Optimize the market environment for fair competition and effectively protect the right of fashion brands to speak in terms of access licensing, operation, bidding, etc.; continue to improve and standardize the online business environment, and effectively implement the responsibilities of e-commerce platforms; vigorously advocate the integrity of the industry chain, and constrain For untrustworthy enterprises, establish a financial credit insurance system; strengthen intellectual property protection and services, and establish an intellectual property credit disclosure system and dispute early warning mechanism for fashion brands.
2. Guide the positive promotion of various media in society. Based on domestic and foreign fashion public opinion systems, guide mainstream media, emerging media, social platforms and other media to increase multi-dimensional and creative promotion of fashion culture, fashion brands and fashion activities, widely disseminate fashion consumption concepts, and promote healthy consumption methods , displaying a fresh, three-dimensional and comprehensive fashion development outlook of China’s textile industry, creating new concepts, new categories, and new expressions that integrate Chinese and foreign countries, and enhancing the influence of Chinese fashion brands and the confidence of Chinese fashion culture. </p
