On August 20, the “Douyin 818 Trendy Good Things Festival” data report was released. The report shows that from August 1 to 18, Douyin’s e-commerce live broadcast room lasted a total of 23.54 million hours, and the live broadcast room had a total of 30.4 billion views. During the event, national fashion products were welcomed by consumers, with sales increasing by 443% year-on-year, and domestic brands accounting for more than 70% of the most popular products.
Chinese trend consumption is hot, and domestic brands account for 74.9% of the hottest products list
Data show that from August 1st to 18th, in the Douyin e-commerce “Douin Popular List” section, the number of domestic brands accounted for 74.9%. Compared with last year’s 818 Big Sale, Douyin’s e-commerce sales of national fashion goods increased by 443%.
Affected by the Olympic atmosphere, domestic sporting goods have ushered in a consumption boom. According to statistics, during the 818 period, Douyin e-commerce sporting goods sales increased by 407% year-on-year. Li Ning, Hongxing Erke, Hui Li, Anta, and Guiren Torii were at the forefront of sales, becoming the five most popular domestic sports brands.
The Chinese Valentine’s Day traditional culture has also brought about an increase in sales of related products. The report shows that from August 1st to 12th, the rose sales on this platform were five times the sales during Valentine’s Day on February 14th this year. Among them, red rose bouquets, rose and lily packages, and rose and red bean packages have become the most popular flower styles among consumers.
According to statistics, from August 1 to 18, Douyin e-commerce book sales increased by 248% year-on-year. From a regional perspective, Beijing became the city with the most books purchased, followed by Shenzhen, Xi’an, Guangzhou and Chengdu.
The report shows that intangible cultural heritage shadow puppetry T-shirts, copper master copper gourd home pendants, Huaxizi Miao impression honey powder cake, intangible cultural heritage Yunjin “Yunjin” Ingenious products such as a series of tissue paper and living in Zuo intangible cultural heritage blue printed wide-leg pants are deeply loved by consumers.
According to statistics, a total of 69,000 fresh vegetable and fruit products were launched during the event. Among them, Sichuan Panzhihua Kate mango, Sichuan soft-seed pomegranate, Shandong chestnut pumpkin, Shaanxi Jinxiu yellow peach and Gansu Minqin honeydew melon are very popular, ranking among the top five sales of fresh produce from the source.
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