The headquarters of the three leading sports brands are all located in Shanghai!



Li Ning recently announced that its indirect wholly-owned subsidiaries Shanghai Shaohao Sports Goods, Shanghai Shaohao Sports Development, Shanghai Ningju and Shanghai Shaohao Boyu…

Li Ning recently announced that its indirect wholly-owned subsidiaries Shanghai Shaohao Sports Goods, Shanghai Shaohao Sports Development, Shanghai Ningju and Shanghai Shaohao Boyue acquired Changning, Shanghai, China, for approximately RMB 1.034 billion. Kaiqiao Cultural Plaza, 28th Street, Huayang Road Street, District, has 8 office floors and 128 parking spaces.

Li Ning Company stated that the acquisition is in line with the company’s strategic plan. Because Li Ning will establish its Yangtze River Delta global business headquarters in Changning District, Shanghai, the property acquisition can meet the company’s office needs.

Li Ning Company pointed out that the relevant properties are under construction and are expected to be delivered before September 30 next year, with an expected total construction area of ​​approximately 17,400 square meters.

Previously in 2019, the ANTA Group’s global retail headquarters, the Shanghai ANTA Center project, located in the Qingpu District of Hongqiao Business District, Shanghai, officially started construction.

It is understood that the project completed the pile foundation work in October 2020, and the basement structural work is expected to be completed in August this year. The entire project will be completed in April 2023.

Anta Group’s global retail headquarters was designed by NBBJ, a famous American architectural design company. The project covers a total area of ​​35,054 square meters and is a multi-functional integrated park composed of 5 buildings.

The park design adheres to the concept of “healthy work, ten thousand steps linkage”. In the main building of the office area, the walking trails on each floor can take just “10,000 steps”, not only with Anta It is consistent with the sports spirit and culture of ANTA Group, and is in line with the brand concept of “Never Stop” of ANTA Group. It also implies linking up with all parties in society for mutual win-win and connecting global resources to work together for the future.

Anta stated that this project marks an important step in the globalization strategy of Anta Group and is a new milestone in the development history of Anta Group.

In addition, on August 17 this year, Xtep also announced that Xtep International and its wholly-owned subsidiaries acquired Qibao located in Minhang District, Shanghai for RMB 439 million. Fifty-seven commercial units in the town’s recently developed ecological business district are planned to be used as Xtep International’s Shanghai operations center.

The three leading sports companies all chose to locate in Shanghai due to the need for global business expansion. On the one hand, Shanghai is China’s main financial and commercial center, with a developed economy and a gathering of elites. Companies can recruit more high-end talents here, further promote the globalization process of local companies and enhance the international reputation of their brands; on the other hand, companies Office buildings constructed or acquired in high-quality business districts in Shanghai can not only meet their own office needs, but also have the potential to maintain and increase the value of commercial assets. From a long-term perspective, the company’s move to “Shanghai” has laid a good foundation for its future business expansion.

According to the performance announcement for the first half of 2021, Anta Sports achieved revenue of 22.81 billion yuan, a year-on-year increase of 55.5%; net profit of 3.84 billion yuan, a year-on-year increase of 131.6%; gross profit margin A year-on-year increase of 6.4 percentage points to 63.2%. Li Ning achieved revenue of 10.197 billion yuan, a year-on-year increase of 65%; net profit of 1.962 billion yuan, a year-on-year increase of 187%; gross profit margin was 55.9%, a year-on-year increase of 6.4 percentage points. Xtep International’s total revenue was 4.135 billion yuan, a year-on-year increase of 12%; net profit was 427 million yuan, a year-on-year increase of 179 million yuan, a year-on-year increase of 72%.

It is worth noting that Adidas has integrated the four key regions with strong growth in Greater China, Japan, South Korea, Southeast Asia and the Pacific into a unified Asia-Pacific market, and the new headquarters also Set up in Shanghai, it was officially launched in March 2019. </p

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Author: clsrich

 
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