Peacebird and Huawei signed a digital transformation project cooperation agreement
On September 6, Ningbo Peacebird Fashion Clothing Co., Ltd. (hereinafter referred to as: Peacebird) officially joined hands with Huawei Technologies Co., Ltd. (hereinafter referred to as: Huawei), signed a digital transformation project cooperation agreement at Huawei’s Shenzhen headquarters. The two parties will carry out in-depth cooperation in product research and development, brand strategy, marketing and other aspects, jointly promote the digital transformation of brands and industries, and achieve win-win cooperation and sustainable development.
Zhang Jiangping, Chairman of Peacebird Group, and Zhao Rui, General Manager of Huawei Zhejiang, attended and witnessed the signing. Taiping Group President Dai Zhiyong, Peacebird CEO Chen Hongchao, Peacebird Chief Strategy Officer Ou Limin; Huawei Director of Enterprise Architecture and Change Management Department Xiong Kang, Director of Huawei China Government and Enterprise ICT Planning and Consulting Department Li Yong, General Manager of Huawei Zhejiang Ningbo Government and Enterprise Business Department Cui Xiaoran and other leaders attended the signing ceremony.
In this cooperation, Huawei will share its own digital transformation practical experience with Peacebird to help Peacebird take off again. Since the first contact in May 2021, the two parties have discussed digital concepts and methodologies many times, and established a project management committee at Ningbo Peacebird Fashion Center in July. We look forward to this in-depth cooperation to jointly combine the comprehensive application of 5G, artificial intelligence, cloud computing and other digital technologies in various scenarios with business pain point solutions, and continue to promote the rooting, application and iteration of digital transformation.
A new future begins with a new starting point
This strategic cooperation is divided into three stages, combining retail, channel, merchandise, finance, human resources, logistics and other scenarios. Huawei’s practical experience in digital transformation will be used to achieve a strong combination of resources and capabilities of both parties.
In the first phase, the concepts of digital transformation will be sorted out and unified, the overall transformation architecture will be planned, and opportunities will be identified to lay the foundation for the development and implementation of subsequent projects; in the second phase, Through the construction of smart cloud, data middle platform and other platforms, the transformation projects will be implemented in an orderly manner; in the third stage, the company will continue to deepen the application, improve the process construction, and form its own digital operation organization and talent channel. Ultimately, a benign closed loop from product development, operation to marketing is formed, which shortens the development cycle, improves product quality, enhances resource allocation, and promotes collaboration among various departments.
New transformation creates new opportunities
At the strategic cooperation symposium At the scene, Peacebird Chairman Zhang Jiangping said that from the past to the future, Peacebird has always adhered to consumer-centricity. Initiating digital transformation can help brands respond quickly to the changing market environment and maintain deep connections with consumers at all times. This is the core competitiveness of the brand’s long-term development. As a global iconic technology brand, Huawei’s digitalization has been fully rooted in the DNA of corporate development. Huawei’s transformation path has inspired a lot of transformation and upgrading of Chinese companies, and it is a benchmark for PEACEBIRD to learn from. We hope that through in-depth strategic cooperation with Huawei, we can help PEACEBIRD grow new wings, fly over the mountains of obstacles, and finally be reborn in Nirvana.
In addition, Peacebird Chairman Zhang Jiangping and his delegation visited Huawei Dongguan Songshan Lake Park, Shenzhen Vientiane Global Flagship Store, and Digital Transformation Exhibition Hall.
Looking to the future, as the cooperation between the two parties deepens, digital process changes will help Peacebird’s consistent cultural mission of “let everyone enjoy the fun of fashion.” , promote the core strategy of “focusing on fashion, data-driven, full-network retail”, focus on the fashion industry, help the brand develop with high quality, and become a leader in the fashion industry and a Chinese fashion clothing brand with global influence.
Meizinda Group signed a strategic cooperation agreement with Baidu
9 On March 10, MiZinda Group and its subsidiary printing and dyeing industry segment signed a strategic cooperation agreement with Baidu Netcom Technology Co., Ltd. at MiZinda Industrial Research Institute. The two parties will carry out comprehensive digital deployment in cloud computing, Internet of Things, big data, AI and other aspects, accelerate the integrated application of information systems and the digital and intelligent upgrade of production equipment, and achieve leap-forward improvements.
Yang Yuanjiang, member and vice chairman of the Wuxing District CPPCC Party Group, Secretary of the District Development and Reform Economic and Information Bureau; Rui Yong, President of Meixinda Group, and Jin Lai, Vice President Fu, Vice President Jin Min, Printing and Dyeing Industry General Manager Long Fangsheng; Baidu Smart Cloud Innovation Industry General Manager Zhang Le, Baidu Smart Cloud Innovation Industry Sales Director Wang Dan and other relevant leaders attended the signing ceremony.
At 10 o’clock in the morning, the leaders of Baidu Netcom Technology visited the production site of Meixinda Printing and Dyeing Technology, and had in-depth communication on the intelligent color difference detection and intelligent printing of the two parties’ implementation projects.�New brands, more categories, more products. This can help consumers and provide more brands, categories and products. This is actually the operation method of big data that has brought very rapid development to the entire industry.
In the 4.0 era, the entire clothing industry will become an ecosystem. Think about using more data-based thinking to plan more new categories. Finally, the entire brand will live in an ecological scene. . When today’s consumers are affected by the Internet, you will find that many times if it is a choice given by a producer, consumers are not willing to pursue it. In other words, if I particularly want a piece of clothing today, and I particularly want to pursue personalized clothing, if there is a merchant or a brand that can deliver it to me quickly, I believe that many consumers today will The choice will be completely different. These Internet-based thoughts and ideas have gradually taken root and grown in today’s clothing industry.
Digital scenarios and digital manufacturing have completely new production capabilities. With this new production capacity, as long as it is powered by digital technology, many of the regional barriers we are talking about today can be overcome. Because our interpretation and understanding of the behavioral habits of different consumers vary greatly in different countries, but with the Internet and digitization, we can find ways to quickly connect with consumers and deploy products quickly. It will be very beneficial to the brand in future competition.
Digital technology is the most powerful tool for future enterprises, and it is also the most powerful tool that Chinese enterprises are most likely to find in future market competition. </p
