Recently, Anta encountered a headache – the company’s confidential documents were stolen!
(Picture source: Integrity Anta official account)
Anta released The report showed that the group’s retail manpower inspection found that Song Moupeng, the senior human resources specialist, had misappropriated other people’s computer rights and secretly stole the company’s confidential information. After investigation by the Group’s Process and Information Management Department, Legal Department, and Audit and Supervision Department, it was discovered that Song Moupeng took advantage of others’ unpreparedness and secretly used other people’s permissions to open network disk permissions for himself, and transferred the employee roster and senior executives of the group’s retail system. Confidential electronic materials such as information, various summary report PPTs, and retail training courseware were downloaded to a personal hard drive and were planned to be taken away with him after he resigned. The total capacity was approximately 95G, posing a great risk of leakage to the company.
In this regard, Anta stated that according to the company’s “Reward and Punishment Management System”, Song Moupeng seriously violated the regulations and decided to give him level IV punishment and expulsion.
Sales of all brands maintained growth in the third quarter
Since this year, Anta’s various operating data have been quite impressive. To be eye-catching. Anta Sports’ semi-annual report shows that the revenue, net profit and gross profit of each of the company’s brands have increased compared with the same period last year.
Specifically, in the first half of 2021, Anta Sports achieved revenue of 22.812 billion yuan, a year-on-year increase of 55.5%; operating profit was 5.905 billion yuan, a year-on-year increase of 63.8%; shareholders Attributable profit was 3.84 billion yuan, a year-on-year increase of 131.6%.
(Picture source: Company announcement)
Among them, ANTA Sports The revenue of sub-brands Anta and FILA were 10.578 billion yuan and 10.827 billion yuan respectively, corresponding to year-on-year growth rates of 56.1% and 51.4%. The gross profit margin of the Anta brand was 52.8%, a year-on-year increase of 11.2 percentage points; the gross profit margin of the FILA brand was 72.3%, a year-on-year increase of 1.8 percentage points; the gross profit margin of all other brands was 70.4%, a year-on-year increase of 5.9 percentage points; the total gross profit margin was 63.2%, a year-on-year increase of 6.4 percentage points.
In addition, Anta Sports’ latest announcement shows that the company’s retail sales of each brand in the third quarter increased compared with the same period last year.
Among them, the retail sales of the Anta brand achieved a positive growth of 10%-20% in the low range compared with the same period in 2020, and a positive growth of 10%-20% in the mid-range compared with the same period in 2019. . The retail sales of the FILA brand achieved a positive single-digit growth compared with the same period in 2020, and a positive growth of 25%-30% compared with the same period in 2019; the retail sales of other brands achieved a positive growth of 35%-40% compared with the same period in 2020, and a positive growth of 25%-30% compared with the same period in 2019. The same period last year achieved positive growth of 105%-110%.
Essence Securities released a research report saying that despite a high base, Anta’s brands still performed well in the third quarter. In recent years, the country has insisted on promoting the development strategy of “powerful sports country” and has proposed more goals for the development of China’s sports industry. As the leading domestic sports brand and the official partner of the Winter Olympics, Anta will give priority to benefiting from industry growth dividends.
Brokerages are optimistic about the rise of national fashion brands
Since this year, the movement of domestic products has The brand is gaining momentum rapidly. In April, despite the serious year-on-year decline in sales of Nike and Adidas, domestic sports brands achieved significant growth in sales. Among them, the sales of Li Ning, FILA and Anta Tmall official flagship stores increased by 72%, 54% and 51% respectively year-on-year. Subsequently, Hongxing Erke’s “wild consumption” once again ignited consumers’ enthusiasm for domestic sports brands.
(Picture source: CICC)
CICC released a research report that in the long term It seems that the increasing attention of Chinese consumers to local brands is expected to drive the market share of local brands to increase.
CICC stated that in recent years, local sports brands have invested heavily in product research and development and functional technology exploration, and continued to upgrade their channel structure and store image. The brand image has also evolved with product strength and channels. The company has further upgraded its competitiveness and continuously narrowed the competitiveness gap with overseas brands. This type of phenomenon will become a powerful opportunity for local brands to increase consumer preference and enhance brand power, making consumers fully aware of the profound changes in product design and technological progress of local brands, and thereby converting some consumer precipitation into long-term Loyal customers.
CICC stated that the rise of domestic products is one of the long-term investment logics of the sports shoes and apparel industry. In recent years, local sports brands have continued to narrow the gap with international brands in terms of product design, technological innovation, etc.; at the same time, against the background of the rising national trend, local sports brands are becoming more and more popular by virtue of their representation and inheritance of the Chinese sports spirit. Become a pioneer in the rise of domestic products. </p
