The quality of down jackets and children’s jeans from well-known brands is not up to par, and may even threaten human health. Recently, two major foreign fast fashion brands, GAP and H&M, were administratively punished on the same day for “fading quality products.” The quality issues of fast fashion brands have become a hot topic in public opinion.
Fast fashion brands have become frequent visitors to quality inspection blacklists
Tianyancha It shows that on October 19, Gap (Shanghai) Commercial Co., Ltd., an affiliated company of GAP, added a new administrative penalty. The reason for the penalty was the production and sale of substandard products as qualified products. The result of the penalty was the confiscation of illegal gains of 55,704,250 yuan and a fine of 39,664,991 yuan. Ten thousand yuan, the administrative penalty authority is Shanghai Jing’an District Market Supervision Bureau.
Source: Tianyancha official website
Source: Official website of Shanghai Municipal Administration for Market Regulation
The administrative penalty decision issued by Jing’an District Administration for Market Regulation on October 19 shows that on January 4, the Guangzhou Municipal Administration for Market Regulation During the first-quarter product quality supervision and sampling organized by the organization, the GAP brand men’s down jacket with model number 656248, commissioned by Gap, was tested by Guangzhou Inspection, Testing and Certification Group Co., Ltd. and determined to be an unqualified product. The retail price of this product is RMB 899 per piece. As of the time of the penalty, 967 pieces of this product had been sold.
On May 26, during the second quarter product quality supervision and inspection organized by the Guangzhou Municipal Administration for Market Regulation, GAP brand boys’ jeans with style number 499499 distributed by Gap. After inspection by Guangzhou Inspection, Testing and Certification Group Co., Ltd., it was determined to be an unqualified product. The retail price of this product is RMB 229 per piece, and a total of 196 pieces have been sold as of the incident.
Jing’an District Market Supervision Bureau stated that Gap Company’s behavior violated Article 32 of the Product Quality Law of the People’s Republic of China: “Producers producing products shall not Adulteration and adulteration, false products shall not be passed off as genuine, substandard products shall not be passed off as good products, and substandard products shall not be passed off as qualified products,” which constitutes the act of producing substandard products.
At the same time, Gap Company also violated paragraph 2 of Article 13 of the “Product Quality Law of the People’s Republic of China” which “prohibits the production and sale of products that are not consistent with the protection of human health and personal and property “Safety Standards and Requirements for Industrial Products” constitutes the act of selling products that do not meet standards for protecting human health.
The reporter further combed and found that, according to Tianyancha, Gap (Shanghai) Commercial Co., Ltd. has recorded 13 administrative penalties, 7 of which were related to product quality issues. , the total fine exceeded one million yuan.
Coincidentally, HM affiliated company Haynes Morris (Shanghai) Commercial Co., Ltd. also added administrative penalty information on October 19 for allegedly producing and selling substandard products. fined 90,000 yuan. It is worth noting that according to Tianyancha, HM affiliates have been fined more than 20 times due to quality problems, and the fines have also exceeded one million yuan.
It is not difficult to see that two well-known foreign fast fashion clothing brands have become frequent visitors to quality inspection blacklists in China.
Visit: Wuhan GAP store customer flow was deserted
October 29 At around 10 a.m., a reporter from Jimu News went to the GAP Hanjie store located in the core business district of Wuhan and carefully observed and searched the store. However, the two products involved in the administrative penalty written on October 19 were not found on display for sale. The shopping guide said that he had no knowledge about the two products.
The reporter found that the customer flow in the store was relatively deserted, and a slogan “up to 40% off selected products” was displayed on the street door. During the half hour that the reporter was waiting, a total of five citizens entered the store, and only one customer made the final purchase and payment.
A shopping guide explained: “On weekday mornings, it is normal for the passenger flow to be low.”
Fast fashion brands need to use quality to win back consumers
The reporter randomly interviewed several customers who entered the store, and they were all unaware of GAP’s quality penalties. “I just came in to look at the styles and compare prices, and I was not in a hurry to buy. If the brand had quality problems, I might not choose to buy it,” said Ms. Li, an interviewed customer.
As of 8 a.m. on October 29, screenshots of Weibo topic discussion data
As of 8 a.m. on October 29, the topic “GAP was fined RMB 390,000 for selling inferior clothing” on Weibo had more than 30 million views and more than 900 comments from netizens. Comments such as “The state should severely punish organizations that sell inferior products! Ensure that the legitimate rights and interests of consumers are not harmed” and “Making illegal money without conscience” received a high number of likes.
The financial report shows that for the full year of fiscal 2020, GAP Group’s sales were US$13.8 billion, a year-on-year decrease of 15.7%, with a net loss of US$665 million. Under the impact of multiple adverse factors such as the overall ebb of the fast fashion industry and the impact of the epidemic, GAP’s development in China is also facing considerable challenges. Uncomfortable materials, poor quality, etc. are the “fatal wounds” of the clothing industry. GAP still needs to use better design and higher quality to win back consumers. </p
