Recently, a niche original clothing brand posted on Weibo that one of its clothing products was copied 1:1 by PEACEBIRD. Even the buttons and bow decorations are in the same position, which is simply “1:1” plagiarism. While Peacebird said that “original brands can take legal action”, it removed the products involved from the shelves.
On November 12, PEACEBIRD became a hot search topic on Weibo due to accusations of plagiarism.
Peacebird was exposed to plagiarism again! Related products have been removed from the shelves
On October 25, Weibo blogger SOS_SEAMSTRESS posted on Weibo that one of its clothing products was copied 1:1 by Peacebird.
The blogger said, “In addition to changing the fabric material (tan wool was changed to raccoon wool by you) the large body shape/color/color matching/bow pocket details/buttons/ Even the positions of the four different buttons have not been changed at all, they are exactly the same, so this cannot be said to be a reference, this is 1:1 plagiarism.”
The blogger also said that the jacket was copied by many stores in the early days of its launch, although they have I defended my rights in the background, but were ignored or blocked by the other party. “But Peacebird is different. They have always claimed to have their own dedicated store designers. After the transformation, they have also positioned themselves as pioneers of original domestic products. There are many independent designers such as Shushutong in the store.” Co-branded model from brand cooperation.
Source: Netizen “SOS_SEAMSTRESS”
According to the comparison of the pictures provided by the blogger, the two clothes from Peacebird and the blogger’s store are indeed very similar, but in terms of price, the price of Peacebird’s is 6 times that of the other one.
Thestore’s clothing designer said that among the original designs they launched, many of the novel clothing had been copied and misappropriated by other stores in the same industry, resulting in the loss of customers or the loss of customers. Sales have dropped. “It’s really difficult for small brands and companies to survive, and we don’t have the time and energy to defend our rights and litigate. ”
“The reason why we speak out publicly this time is because the plagiarist is PEACEBIRD, a well-known big brand. It still does this even though it boasts of having designers and cooperative brands. Disrespecting originality makes people angry. “The above-mentioned fashion designers said that they were busy with store operations at the beginning and did not know that the designs had been copied. Some old customers only informed them via private messages after discovering the same style. “When we went to communicate with Peacebird customer service, the other party kept answering our questions incorrectly. Not only did he deny plagiarism, he also kept emphasizing that he had a designer. “They said that they had no choice but to speak out and ask them to remove relevant clothing from the shelves. “At the same time, they also hope that some old customers can avoid lightning. ”
In this regard, many netizens have said that copying the original version of Peacebird is too much, and the designer should be called a plagiarist.
According to reports, in response to online plagiarism questions, Peacebird responded that it has a dedicated brand designer and photography team. “If there is really a plagiarism issue, Original brands can take legal channels, and we will also have dedicated connections here. ”
As of now, Peacebird has not publicly responded to this matter, but the products involved have been removed from the shelves.
There has been a history of plagiarism many times before. Netizens: Are you specifically targeting niche stores?
Some netizens have revealed that Peacebird has a history of plagiarism many times before, such as plagiarizing unalloyed, Moussy, offwhite, FREI, maje and other domestic and foreign clothing brands have even been accused of plagiarism by domestic and foreign artists.
In July 2021, Peacebird launched the comedy cartoon “Rick and Morty” and a three-party joint series of visual art creative director Joshua Vides. The artist accused Peacebird on social media of selling it privately without authorization. Products with his name on them.
MostwantedLab, another niche brand that was found to have been plagiarized, posted on Weibo helplessly saying that they really didn’t expect to be plagiarized, but hoped that Peacebird would. Looks better.
Netizens also began to question whether Peacebird specially selected some small…Do you think they are unable to protect your rights when you start with a store?
There have been many false promotions before
In addition to being suspected of plagiarism, Peacebird has also been fined for false promotions many times.
Tianyancha shows that at the end of August this year, Ningbo Peacebird E-Commerce Co., Ltd., a subsidiary of Peacebird, was fined 20,000 yuan by the Ningbo Haishu District Market Supervision and Administration Bureau for containing false content in its advertisements. It is understood that the punishment was due to the fact that the official Peacebird store launched a new product called “Peacebird Magic Fat-Burning Pants for Women”, but the inspection report provided did not meet relevant standards and could not prove that the fabric had fat-burning functions. and was deemed to be false propaganda.
In the past three years, Peacebird has been fined a total of 90,000 yuan for false publicity and publishing false advertisements.
Net profit fell in the third quarter
According to the official website of Peacebird Group, The “Peacebird” brand was founded in 1996. After more than 20 years of development, it has cultivated multiple brands. Peacebird insists on taking fashion as its core and focusing on its main apparel business, and has developed into a fashion brand group with creative research and development, design and marketing as its core. On January 9, 2017, Peacebird was officially listed on the Shanghai Stock Exchange. As of November 12, 2021, its total market value reached 17.3 billion yuan.
According to the latest list of China’s top 500 private enterprises, Peacebird Group ranks 325th. This is the 12th consecutive year that the group has been included in the list.
In recent years, Peacebird has continued to promote joint brands and create hit products. In terms of performance, according to Peacebird’s previously announced third quarter report, in the third quarter of 2021, Peacebird’s revenue was 2.394 billion yuan, a year-on-year increase of 3.92%; the net profit attributable to the parent company was 143 million yuan, a year-on-year decrease of 24.66%. Overall, there is a trend of increasing revenue but not profit.
Regarding the decline in profits in the third quarter, Peacebird explained that it was due to the slowdown in revenue growth and expenses such as the company’s 25th anniversary celebration, brand promotion, design and R&D, and Henan disaster donations. increase, resulting in a decrease in net profit.
In the first three quarters of this year, Peacebird achieved operating income of 7.409 billion yuan, a year-on-year increase of 34.20%, and net profit attributable to shareholders of listed companies was 554 million yuan, a year-on-year increase of 78.54%. In terms of channels, in the first three quarters, Peacebird’s online revenue was 2.128 billion yuan, a year-on-year increase of 27.53%; offline revenue was 5.235 billion yuan, a year-on-year increase of 42.27%.
As of the end of the reporting period, Peacebird had a total of 5,078 stores.
Data show that in 2020, Peacebird achieved operating income of 9.39 billion yuan, a year-on-year increase of 18.4%; it achieved a net profit of 560 million yuan attributable to the parent after non-deductions, a year-on-year increase of 59.1%. Looking at other clothing companies, in 2020, Semir’s clothing revenue and net profit fell by 21.37% and 48% respectively; Meibang Clothing suffered a loss; La Chapelle closed its stores at a loss; Soyute suffered a loss; and Heilan Home’s revenue and net profit both declined.
Double 11 results are outstanding, but the stock price has fluctuated and fallen
During the Double 11 Shopping Festival that just passed, Peacebird’s online and offline omni-channel sales reached 1.56 billion yuan, and online omni-channel sales reached 1.19 billion yuan. The four main brands of PEACEBIRD women’s clothing, PEACEBIRD men’s clothing, LeDing, and PEACEBIRD children’s clothing achieved sales of 366 million yuan, 406 million yuan, 193 million yuan, and 150 million yuan respectively.
Peacebird said that its Wang Yibo official announcement of the same style of down jacket has sold 47,400 pieces online through all channels, and the single product achieved sales of 34.61 million yuan.
Despite the frequent good news from PEACEBIRD on Double 11, the stock market is still quite volatile.
The third quarterly report data shows that 6 of the top ten shareholders reduced their holdings. Among them, the employee stock ownership platform Hele Investment reduced its holdings in October last year, May and October this year respectively. The reduction was announced three times in a row.
In terms of institutional holdings, the number of holding institutions in the company was still 160 at the time of the half-year report, and only 21 were left at the time of the third-quarter report.
In terms of stock price, Peacebird’s stock price has fluctuated and fallen in the past four months. As of the close of November 12, it was trading at 36.35 yuan per share, with a market value of 17.3 billion yuan. Compared with the highest point in July of 59.8 yuan/share, the price dropped by 39%.
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