Judging from the mid-year reports released by 16 men’s clothing & leisure brands such as Youngor, Heilan House, Lilang, Septwolves, and Birds, more than half of the brands’ mid-year report performance showed an upward trend compared with 2020, among which Biyin Lefven’s growth rate was as high as 94%, and Youngor’s best performance was 12.679 billion yuan.
As a major textile and clothing country, China has a long history of development of the clothing industry, which has experienced ups and downs. In recent years, as Made in China has taken the world by storm and the trend of domestic products has emerged, the apparel industry has sprouted new shoots from old trees, attracting institutions such as Hillhouse Ventures, IDG, Huaying Capital, Wuyuan Capital, Legend Capital, and Matrix Partners to quietly enter the industry. field. At present, clothing brands can be roughly divided into four categories: sports, basic, fast fashion and luxury fashion. Most entrepreneurial opportunities are mainly concentrated in the first two categories, because capital prefers clothing industry SaaS and specific groups of people and scene categories.
Investment opportunities based on SaaS in the apparel industry. At present, the upstream and downstream sectors of the apparel industry are large and fragmented. Regardless of the SaaS or industrial Internet model, there are considerable opportunities. Clothing supply chain SaaS service provider Lingmao SCM received nearly 100 million yuan in first-round financing from GGV Capital and Yunqi Capital in August.
Investment opportunities based on specific groups of people and scenarios. For example, the modern design of traditional cheongsam, the recently popular outdoor brands, etc. BEASTER, a cutting-edge domestic clothing brand, received over 200 million yuan in first-round financing from Ce Capital, Huaying Capital and Belle Consumer Fund in September.
As the birthplace of Fujian style clothing, Quanzhou has many men’s clothing & sports and leisure brands, such as Septwolves, Lilang, Jiumuwang, Jinba and other men’s clothing brands, as well as Anta , Xtep, Peak, 361° and other sports and leisure brands, there are countless large and small clothing processing factories. There are more than 2,000 clothing processing factories in Shishi alone. There are many online and offline clothing wholesale markets, including Shishi Garment City, Qingchuang City International Online Batch Center, Shuangqi E-commerce Park, etc., and the online wholesale platform Qingchuang.com was born.
In the future, Quanzhou clothing brands and supply chain platforms will also become important markets for capital competition. </p
