Is there a “successor” for Canada Goose?
Recently, Canada Goose has been frequently searched for selling low-quality down jackets in China and refusing to provide refunds, and has attracted the attention of the China Consumers Association, Shanghai Consumer Protection Commission and other parties. Due to public opinion, Canada Goose was forced to change its story, claiming that if there is a problem with the materials or workmanship, it can be returned and refunded within 14 days.
Still, investors voted with their feet and dumped Canada Goose shares. According to statistics, in the past 10 trading days, Canada Goose’s stock price has fallen by more than 20%, and its market value has also evaporated by approximately 8.4 billion yuan. This incident has once again sounded the alarm for these foreign brands. The brand halo cannot cover up the flaws of the products. If they do not make good products in a down-to-earth manner, they will be eliminated from the Chinese market sooner or later.
And just when everyone is asking who will be the next foreign brand to “turn over”, the French luxury brand Dior also has problems with its branch in China, also because of quality issues.
Recently, Dior’s fourth store in Shanghai was fined 19,200 yuan by the relevant Shanghai Administration Bureau for producing and selling substandard products, or using substandard products to produce qualified products. At the same time, the illegal income of 4,000 yuan was also confiscated. To be more specific, the T-shirts sold in this specialty store were unqualified for use instructions and fiber content.
This isn’t the first time the Dior store has had quality issues. At the end of 2019, the sunglasses sold by the company were included in the quality inspection “blacklist”.
Now that it has “turned over” again, it can be seen that the principle of “you get what you pay for” does not necessarily apply to these so-called luxury brands. Buying so-called high-end products does not guarantee that you will buy the best goods. Therefore, in When buying related products, we still need to keep our eyes open.
</p
