Although it is said that customers are all gods, there are some customers who cannot be cooperated with at all, so it is better to evacuate as soon as possible.
1. Customers who are blacklisted by peers
There is such a story. He is a big customer in the eyes of textile traders because he can only buy goods worth less than 10,000 yuan at a time. He also likes to sell goods on credit and changes places every year. This year we sell on credit to one store, and next year we sell on credit to another store. There is never a fixed supplier. Every textile manufacturer I have worked with has had a lot of bad debts.
However, there is no shortage of textile manufacturers to cooperate with every year. Why?
Because business is difficult, everyone wants to catch this big fish and ignores his reputation. As the saying goes, a person’s nature is hard to change, so never believe too much that you can change a stubborn customer.
2. Customers who are obviously rich but still want to give credit to the end
These days, doing cash settlement business is enviable. More and more textile factories are suffering from credit sales and the pain of having to pay, but there is no way to completely refuse credit sales. Old customers who have sold on credit every year asked to continue selling on credit. The neighbors were all acquaintances and asked to continue selling on credit.
Even if we sell on credit, we must change our strategy. Selling on credit depends on the situation, the product, and the person. But there is a kind of person who absolutely cannot sell on credit, that is, the customer who doesn’t trust you, who obviously has money, but still wants to keep the credit, and doesn’t want to pay any money at all. This kind of person likes to buy or not.
3. Customers who do not understand the selling points and do not follow instructions
For the same product, some people use it with good results and help you promote it for free, while others use it with bad results and smash your sign everywhere. There is a kind of customer who doesn’t know how to operate, but also likes to pretend to understand, likes to be opportunistic, and likes to cut corners.
When a person is sick, he must follow the doctor’s instructions when buying medicine. If the crops are sick, you must follow the instructions when using medicine. When is the best time to apply medicine, what medicine can be used together, and what medicine cannot be used together, all are particular. It’s supposed to work if it works. People paid for it. If it doesn’t work, it’s your fault. You might have to compensate for the loss!
4. Half-hearted and blindly pursuing cheap customers
For dry textiles, the most important thing is customer recognition. Customers who recognize you will choose you no matter what product you sell. Customers who don’t recognize you will use you no matter how nice your words are. But there is a kind of customer who only pursues cheapness. When buying any product, they have to shop around. As long as it is cheap, it does not matter the effect.
People who are greedy for bargains, who get the advantage on the surface, more often suffer losses and easily buy fake and shoddy products. I saved a little money, but the sales volume was not good, the sales volume was not increasing, and I still complained that the product was not good. Due to half-heartedness, I buy Lao Wang’s products today and Lao Li’s products tomorrow, only looking for cheap products!
5. Customers with bad character and bad faith
What are you most afraid of about dry textiles?
They are most afraid of selling on credit, most afraid of cash on delivery, most afraid of not paying when the goods arrive, most afraid of selling the goods first and then giving money, and most afraid of not being able to get the money back after selling the goods. Such customers always have endless reasons waiting for you to buy a car, a house, raise children, support a wife, and have capital turnover…
Customers with bad character will often dig holes for you to jump into. When they want goods, they want to treat you as God. When they want money, they will immediately turn their backs on you. If your character is not good, your business will not last long. If you don’t keep your word, you can only make a one-time deal. Therefore, if some customers should let go, they should let it go, even if they don’t want to!
When I meet the above people, I’m sorry, I have only one choice…
Not all customers are God
Not all customers are worth cherishing
No matter what business you are doing, you must understand the true meaning of doing business!
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