According to the monitoring data of “Dianshubao”, a large e-commerce database under the Net Economics, there will be 8 financing incidents in my country’s clothing e-commerce industry in 2021, involving platforms including Yicang Youpin, MatchU Ma Shang, Bai Xiao T, HappieWatch, OLEADA, Qingjia, and Hanyi e-commerce, the total financing amount exceeds 180 million yuan.
In terms of financing rounds, Series B has the largest financing amount of 100 million yuan, followed by angel round with 40 million yuan; B+ round and A round with 20 million yuan each.
In terms of financing cities, Shanghai has 3 financing cases; Xinxiang has 2 financing cases; Ningbo and Shenzhen have 1 financing case each.
In terms of financing months, financing started on December 2; January, February, April, July, September and October each had one financing.
The following domestic professional e-commerce investment and financing service platform “Dianrongbao” (FA.100EC.CN), a domestic professional e-commerce investment and financing service platform, brings you detailed financing events for clothing e-commerce in 2021:
Event 1: Clothing e-commerce “Yicang Youpin” received strategic investment
On December 16, clothing e-commerce “Yicang Youpin” received strategic investment from Zhongyuan Lianchuang. This financing was the second financing this month. On the 13th of the same month, shareholders Qianhai Fund of Funds and Henan Province Agriculture The Henan Small and Medium Enterprises Development Fund, a subsidiary of Comprehensive Development Co., Ltd., has raised nearly 100 million yuan in Series B financing. It is reported that the financing funds will be used to build the channel system of OLMiNi luxury discount store business.
Event 2: MatchU, a C2M clothing customization platform, completed tens of millions in Series B+ financing
On September 28, MatchU MaShang completed tens of millions of yuan in Series B+ financing. This round of financing will provide support for the company to recruit high-end talents, increase investment in research and development and improve user experience. MatchU is a men’s clothing customization platform founded in 2016. It is also an early entry into C2M clothing customization in China.
Event 3: Huaying Capital led tens of millions of yuan in Series A financing of Douyin’s No. 1 men’s clothing brand “Bai Xiao T”
On April 12, “White Little T” (operated by Thumb Wardrobe (Zhejiang) Clothing Technology Co., Ltd.) announced the completion of tens of millions of yuan in Series A financing. This round of financing was led by Huaying Capital and followed by Plum Blossom Capital. And will be used for market growth, team expansion, etc.
Event 4: Trendy accessories brand HappieWatch completed an angel round of financing worth tens of millions of yuan
On February 23, the trendy brand “HappieWatch” completed tens of millions of yuan in angel round financing, with investors including Dexun Investment and Junshang Capital. It is reported that HappieWatch has been online since the end of 2019. The brand has achieved profitability in the first month of its launch. The current monthly sales are several million yuan, an increase of dozens of times year-on-year. It is still growing rapidly at 20-40% every month. It is expected that sales will reach 618 in the middle of the year. Ten million yuan. HappieWatch was launched on the foreign crowdfunding platform Indiegogo in September 2020. It was crowdfunded in the European and American markets through a Hong Kong company, with sales of HK$1.5 million within one month.
Event 5: The cutting-edge bag e-commerce brand “OLEADA” completed nearly 10 million yuan in angel round financing
On October 22, the cutting-edge bag e-commerce brand “OLEADA” completed an angel round of financing of nearly 10 million yuan, led by Nut Capital and followed by UpHonest Capital. This round of financing will be mainly used for team building, product research and development, and brand awareness enhancement.
Event 6: Online leather shoe repair expert “绱佳” received nearly 10 million yuan in angel round financing
On January 19, online leather shoe repair expert “绱佳” received nearly 10 million yuan in angel round financing, invested by Ruihe Capital. It is reported that the funds will be mainly used for digital system updates and market promotion.
Event 7: Women’s clothing e-commerce “Hanyi E-commerce” received joint investment from Alibaba, Bilibili and six VCs
On July 12, Hanyi E-commerce (operated by Hangzhou Hanyi E-commerce Co., Ltd.) completed strategic financing. The investors are Alibaba, Bilibili, Legend Capital, SAIF Partners, Wanshi Kaixing, Yuanshi Mirror Venture Capital, Qiming Venture Partners, and Bell Capital. At the same time, it is also an e-commerce company incubated by Ruhan after its delisting.
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