Louis Vuitton’s Chengdu Yanlord Land Plaza store announced that due to adjustments to the city’s store planning, the store has officially closed on February 28. Yanlord Land Plaza stated that LV will no longer open a store after closing, and other luxury brands in the mall will be open normally.
On September 2, 2010, the Louis Vuitton (Louis Vuitton) flagship store was unveiled at Chengdu Yanlord Land Plaza. This is LV’s ninth flagship store in mainland China, its 35th store, and the first in southwest China. A global flagship store. The Louis Vuitton Chengdu Yanlord Land Plaza store was designed by architect Peter Marino, the “king of retail architectural design”. The store is divided into two floors, with an overall area of 1,465 square meters and an operating area of 855 square meters.
After closing the Yanlord Landmark store, LV still has three stores in Chengdu: IFS, Sino-Ocean Taikoo Li and Tianfu Airport. Relevant news said that Chengdu SKP, which will be opened next, will also open a new LV store. It is worth noting that the LV Chengdu Sino-Ocean Taikoo Li store has been open for less than 2 months. From opening to closing, LV’s market calculations are all included.
It is reported that the Louis Vuitton House Chengdu Sino-Ocean Taikoo Li store has three floors of retail space, covering an area of more than 1,500 square meters. The store displays the full range of Louis Vuitton products, including women’s and men’s ready-to-wear, leather goods, travel goods, accessories, shoes, watches, fine jewelry, fragrances and art of living collections. Different from the traditional store design, the store covers two independent buildings and an open courtyard, integrating retail, cultural and lifestyle spaces.
According to data, Chengdu Heng Land Plaza opened in 2010 and is an important part of the Chunxi Road-Yanshikou commercial district, Chengdu’s only municipal-level commercial district. It has witnessed the development and prosperity of Chengdu’s commerce. At the beginning of its opening, in addition to LV, international luxury brand flagship stores such as Prada, Dior, Burberry, Canali, Berluti, Hugo Boss, and more than 100 internationally renowned brands such as Rolex and Tod’s have settled in. The gathering of top fashion brands made Yanlord Landmark Shopping Center once the “commanding heights” of Chengdu’s retail industry, and the impression of luxury and high-end was deeply rooted in people’s hearts.
However, with the eastward expansion of Chunxi Road and the rise of IFS and Sino-Ocean Taikoo Li, Chengdu’s “top-tier” business district has undergone tremendous changes. Yanlord Land Plaza, which was once known for its high-end properties, has gradually fallen into the second and third tier. Big international brands have always been known for their keen market sense. If they find that the wind is going in the wrong direction, they will naturally evacuate early. It is reported that before LV, the DIOR flagship store has withdrawn from Yanlord Land Plaza.
After the concentrated and explosive growth of Chengdu’s commercial real estate market, the living space of shopping mall formats has become even more cramped. If you want to gain a foothold in such a fiercely competitive environment, you must break through the siege while adapting to the development of the times. After realizing the problem, Chengdu Yanlord Land Plaza also actively adjusted amidst the changes in the environment, and the overall renovation and brand update was also one of them.
According to reports, Chengdu Yanlord Land Plaza will, on the basis of consolidating the existing international and refined venue positioning, add specialty lifestyle anchor stores, enrich the existing catering formats with high-end catering and experiential catering, and complement it with fitness spaces, Boutique bookstores, movie viewing spaces and characteristic streets create long-term and high-frequency residences for the elite groups in the city’s axis.
In terms of brand portfolio, we strive to introduce brands with unique lifestyle concepts, including TSUTAYA BOOKSTORE | Tsutaya Bookstore’s first store in the southwest, cross-border movie space Sanke Cinema, etc.
Chengdu Yanlord Land Plaza is currently undergoing various renovation works, and it is expected that a new upgrade of the project will be unveiled in September.
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