Recently at various matchmaking meetings and exhibitions, the word that I hear most asked about by foreigners is: “spandex” and the other word is “elasticity”; which translates to: “What we need is elastic fabric!”
Stretch fabrics have become a trend in the market since the second half of last year. Whether it is summer clothes or winter clothes, they are inseparable from the element of elasticity. No wonder the boss Youbu said: “Recently, four-sided bombs are selling very well in the market. I have four or five customers who squat in the factory and take them away as soon as the goods are shipped!”
When I visited the market recently, I also found that there were many more buses pulling and loading goods in the market, and there were also more people walking around the market. It can be said that it is in full swing! In front of a company called “Maiding Textile” on Market Road, the author was also stunned by the lively scene inside. Several salesmen were there looking for samples. “Recently, our four-sided bullets are really selling well. Since August, especially the water-rippled four-sided bullets, the supply has been in short supply. During these days, several customers have been squatting in the factory every day to buy goods! “General Manager Shen Feifei said.
At present, it can be said that the fabric industry has entered an era of perfect competition. Many manufacturers can be said to be “bloody” fighting for the sales of a fabric, with meager profits. But why can this textile company in Wujiang rely on this fabric? Why is it selling so “coquettishly” recently?
1. The general trend is sweeping the fashion and sports circles;
need! It is said that demand is king. The reason why this water-patterned four-way stretch fabric is so popular this time is mainly due to the fact that the four-way stretch fabric has become popular in the entire fabric market in recent years. It can be seen in women’s clothing, men’s clothing, and children’s clothing.
Four-way stretch fabric is named because it has elasticity on all sides in warp and weft. It can adapt to the activities of the human body, expand and contract with it, is light and comfortable, and is not easily deformed, maintaining the original shape of the clothing, so it is deeply favored by consumers. Generally, the conventional price on the market now, such as the price of 100D, is around 3.50 yuan/meter; this price is more cost-effective for some stretch fabrics such as high-elastic silk fabrics and T400, and the finished fabrics feel soft and shiny, have good drape, and are not easy to use. Wrinkle-resistant, ball-resistant and abrasion-resistant, it is widely used in casual wear, trousers, fashion and work clothes. Four-way elastic is not limited to seasons. Generally, finished products are suitable for spring, summer, autumn and winter. Compared with light and thin fabrics such as imitation silk or medium-thick fabrics such as Taslon, the demand cycle of four-way elastic is longer.
2. Driven by Double 11, e-commerce demand exploded
Double 11 is here. Although Double 11 is just around the corner, its contribution to the fabric industry cannot be underestimated! No wonder that in mid-October, the most heard sentence in the market is “Thank you, Jack Ma!” Why? Due to the arrival of Double Eleven, a large number of clothing e-commerce companies have been driven to replenish goods in advance, and the market situation has shown a trend of explosion.
Of course, for most small and medium-sized e-commerce companies on Taobao, the demand for regular fabric products will be greater than some special specifications and high value-added fabrics. Stores are busy stocking up, and manufacturers are rushing to produce, which has led to a concentrated outbreak of this wave of market. Some clothing companies in Hangzhou, Suzhou and other surrounding areas simply send people to drive to the warehouses of various textile companies to transport goods directly.
3. When raw materials rise, how much goods will be taken away?
“The current market is such that we can take away as much goods as we have,” Mr. Shen said. “And with the price of raw materials rising, our products have also been confidently raised in price!”
This is mainly due to the increase in raw material prices in the early stage. Due to production costs, weaving manufacturers have also raised prices. Some original inventory prices may not have changed much, but the prices of some fabrics woven with high-quality raw materials also ushered in the first increase this year. . It is reported that the price of conventional gray fabrics with four-sided elastic has increased by 0.1-0.20 yuan/meter, and the price of this water-corrugated four-sided elastic has increased by about 1 yuan/meter. Faced with such a “skyrocketing” in raw materials, gray fabrics, and dyeing fees, the downstream industry could no longer sit still and placed orders like crazy. This also stimulated the market’s trading atmosphere. Four-sided bombs have been relatively “safe” in the past two years. “Products, downstream stocking intentions have increased significantly.
(Water corrugated four-way elastic fabric is in short supply in the market recently)
4. The Spring Festival is ahead of schedule, and large households are stocking up on goods in advance
Different from previous years, January 27, 2017 is New Year’s Eve, which means that there are less than 3 months until the New Year. Compared with previous years, at least from February to March As the Spring Festival comes earlier this year, many downstream merchants have also purchased or stocked up in advance. After all, the entire textile market has been relatively strong recently, and early planning and early action will help companies seize opportunities. “Currently, most of the customers who want this fabric are purchasing today’s items for tomorrow, so they are just trying to stock up.”�� is relatively strong and the goods are very tight. ”
I learned from the market that the four-sided bomb started in the off-season in August and has been going on for almost 3 months now, and its hot momentum has not diminished. The market is still smooth whether it is order goods or market goods. Manufacturers are also operating at full capacity and rushing to produce, which also confirms the saying: Poor management does not mean that the textile industry is not good, the key lies in the product.
