Recently, Wu Pinhui, global executive director of Fast Retailing Group and chief marketing officer of UNIQLO Greater China, talked about UNIQLO’s future development in the Chinese market in a media interview.
Wu Pinhui said that the Chinese market is a very important strategic market not only for UNIQLO, but also for all companies around the world. “The entire Greater China region now accounts for about 1/4 of UNIQLO’s global sales, which is a very important performance engine for us. At the same time, UNIQLO has been in China for 30 years. In the first ten years, it was cooperating with suppliers to build a supply chain. In the second twenty In 2018, we started to enter retail and develop brands, products and stores.”
According to reports, in the Chinese market, UNIQLO has more than 900 stores, directly employing 30,000 people, and creating millions of job opportunities for the entire industry chain.
Uniqlo opens up the lower-tier market at a very steady rate of 80 to 100 stores every year. Since 2022, it has opened more than 40 stores, and this year it has opened stores in even lower-tier cities. It will soon open stores in provincial capital cities such as Taiyuan, Shanxi.
Currently, UNIQLO has 68 stores in Beijing. From September 9 to early October, UNIQLO will welcome 13 more stores to open nationwide, including 2 new stores in Beijing.
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