Europe’s energy crisis is intensifying and winter is approaching. Eight-piece winter sets from China are being exported to Europe. Chinese-made winter products such as autumn clothes, bare-leg artifacts, flannel pajamas, hot water bottles, hand warmers, heaters, electric blankets and turtleneck sweaters are being “exploded” by European consumers. .
Europeans are starting to grab the “bare leg artifact”
According to Sino-Singapore Jingwei, autumn clothes and long trousers, which are indispensable for Chinese people in winter, are appearing in the wardrobes of European consumers. According to data provided by AliExpress, a local cross-border platform, sales of thermal underwear have increased by 246% month-on-month since October. Among them, autumn clothes and long trousers have more than tripled the month-on-month growth in France, Germany, Italy, the Netherlands, Poland and other countries, reaching 372%, 362%, 365%, 316% and 311% respectively.
Picture source: Video screenshot
In addition, The bare-leg artifact has also become popular in Europe, with sales increasing by 131% month-on-month from October to now, with women from the Netherlands, Germany and France being the most popular. Love these “magic stockings” made in China.
Data show that since October, the sales of domestic hot water bottles have achieved a 300% month-on-month growth across Europe. The sales of hand warmers increased by 447% month-on-month. According to data provided by AliExpress on September 28, in the past month, sales of low-energy “heating appliances” products in Europe increased by 300% compared with the previous month.
Among them, consumers from the Netherlands, France, Germany and Poland are most dependent on Chinese-made “warming artifacts” such as heaters, foot warmers, and electric scarves. Data from the General Administration of Customs also shows that in July this year alone, The 27 EU countries imported 1.29 million Chinese electric blankets, a month-on-month increase of nearly 150%.
Macron is wearing itChinese turtlenecks are also popular!
Recently, France has launched a “new fashion” in winter men’s clothing from the political arena, and turtleneck sweaters may become the best fashion item this year. French Economy Minister Bruno Le Maire, who is second only to the Prime Minister in the protocol order of government members, said in an interview on September 27: “You will no longer see me wearing a tie, (but will be) wearing a round-neck sweater. .”
And posted photos of himself wearing a turtleneck while working in the office on his official social account. In a video released on October 3, French President Macron abandoned his previous habit of “wearing a shirt under a suit” and wore a turtleneck sweater of the same color as the suit.
Left: French Economy Minister Bruno Le Maire Right: French President Macron
According to Red Star News, Mr. Luo, the person in charge of an import and export company in Xiamen, told reporters that since the European energy crisis, the company’s sales data in the European market have been relatively impressive, with orders for thickened jackets and turtlenecks increasing rapidly, and European countries The sales volume is basically flat, the return of orders from the B-end (enterprise users) has increased, and the sales of thermal products from the C-end (individual users, consumers) are on the rise. In the last 30 days alone, searches for men’s autumn turtleneck sweaters in the company’s online store have increased 13 times.
“I have friends who are engaged in foreign trade in Guangdong, exporting electric blankets, electric kettles and other heating items to Europe. Due to this year’s abnormal climate and potential energy crisis, they predicted this wave of sales boom very early, starting in April We started preparations and worked overtime almost every day in May and June,” he added. However, Mr. Luo judged that this sales boom may fade away soon. “After all, the cold winter only lasts for two or three months, and some European countries have already prepared to launch plans to deal with the crisis.”
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