The “eight-piece winter set for China” such as electric blankets continues to be a hot seller in Europe.
On the evening of November 11, the Zhejiang Provincial Postal Administration issued a document stating that during this year’s “Double Eleven” period, the number of “reverse overseas shopping” orders increased significantly compared with previous years, especially electric blankets and hand warmers sold to Europe. “China’s eight-piece winter set” products such as treasures and heaters.
A store owner on the cross-border e-commerce platform AliExpress said in an interview with a reporter from the Securities Times that during this year’s “Double Eleven” period, overseas orders for the warm home clothes sold by his company increased by about 10% compared with usual.
At the same time as the “Eight-piece Chinese Winter Set” is selling well in Europe, there is also the increasingly obvious new trend of “reverse overseas shopping”.
Cui Lili, executive director of the E-Commerce Research Institute of Shanghai University of Finance and Economics, said in an interview with reporters that in the context of major sales, “reverse overseas shopping” has become a new phenomenon worthy of attention, “This shows that large-scale domestic e-commerce shopping festivals The radiation and influence on overseas consumers are gradually emerging.”
The “Eight-piece Winter Set in China” continues to sell well in Europe
After 14 years of development, the “Double Eleven” is no longer exclusive to the Chinese market, but a “Double Eleven” for the world.
The overseas “Double Eleven” global shopping festival will be held from November 1st to 12th. On November 1, within two hours of the opening, a piece of heated socks from China was delivered to Celine, a consumer in Paris, France, through Cainiao’s overseas warehouse.
Against the backdrop of tight energy supply and soaring prices in Europe, the best-selling product during the overseas “Double Eleven” global shopping festival is none other than the “Eight-piece Winter Set in China”.
In the first four hours of the overseas “Double Eleven”, nearly 30,000 pieces of warm women’s clothing were sold on AliExpress. A large number of leggings, cotton clothing, down jackets, sweaters, and coats from China will help overseas consumers Get through the winter.
The above-mentioned shop owner told reporters that during the “Double Eleven” period, his company’s overseas orders increased by about 10% compared to usual times.
This continues the trend of “China’s eight-piece winter set” being sold well in Europe since the second half of this year. Yu Xuehui, founder of the home appliance ecosystem and general manager of Xingdian Internet, revealed in an interview with reporters in October this year that many customers came to Cixi to find electric blanket factories. Overseas orders for products such as heaters with lower unit prices increased by 15% compared with the same period last year. % to 20%.
According to industry analysis, European orders that used to be completed at the end of September this year due to the outbreak of the Russia-Ukraine conflict at the end of February, European customers waited for nearly two months before placing orders, so the order production cycle was delayed by one or two months. , coupled with the energy shortage in Europe, consumers have the need to stock up on heaters, so heaters, electric blankets and other small home appliances that keep warm continue to sell well.
Data provided by AliExpress show that since October, sales of thermal underwear have increased by 246% month-on-month. Among them, autumn clothes and long trousers have more than tripled the month-on-month growth in France, Germany, Italy, the Netherlands, Poland and other countries. Sales of domestic hand warmers across Europe increased by 447% month-on-month. As a similar type of economical portable thermal product, hot water bottles also achieved 300% month-on-month growth.
“European Heating” logistics helps Chinese manufacturing go overseas
The popularity of European orders has brought about an increase in the volume of express delivery packages. Data monitored by the State Post Bureau show that from November 1 to 11, postal express companies across the country processed a total of 4.272 billion express parcels, with the average daily processing volume being 1.3 times the daily business volume. Among them, a total of 552 million express parcels were processed on November 11, which was 1.8 times the daily business volume.
In Zhejiang Province, a major e-commerce town, between November 1 and November 10, the express delivery business volume (pickup volume) reached 789 million pieces, accounting for nearly 20%.
“Affected by the international situation, the number of ‘reverse overseas shopping’ orders during this year’s ‘Double Eleven’ has increased significantly compared with previous years, especially electric blankets, hand warmers, heaters, etc. sold to Europe for winter in China “Eight-piece set of goods.” Zhejiang Provincial Postal Administration issued a document on the evening of November 11, saying that one of the new development trends in the province during the start-up phase of the industry’s peak season this year is that “the channels for express delivery to expand outward are wider.”
In this regard, on the one hand, the Zhejiang Provincial Postal Administration has guided and urged companies to strengthen their overseas warehouse layout in conjunction with the “Express Delivery Overseas” project. On the other hand, it has guided companies to provide multiple express delivery services covering sea, land and air through the opening of the “European Heating” logistics line. Intermodal logistics solutions can effectively improve the logistics timeliness during peak seasons and allow “Made in China” packages to “cross the ocean” as quickly as possible.
In October this year, Cainiao announced the opening of the “European Heating” logistics line, providing multimodal logistics solutions covering sea, land and air, including first-leg transportation, international customs clearance, overseas warehousing and terminal distribution. Among them, in terms of shipping, Cainiao has opened a transportation “green channel” for customers related to heating equipment. It reserves a limited number of preferential shipping slots on the China-Europe shipping line every week to fully support the “rush” of Chinese heating equipment to Europe.
According to statistics, since the beginning of this year, new training in Zhejiang Free Trade Zone has�Licensed 7 international express logistics qualified enterprises, bringing the total number to 34. Zhejiang has expanded its international freight routes to 31, 35 express delivery companies have established overseas warehouses on overseas smart logistics platforms, and its international air cargo storage and transportation capacity continues to expand.
In order to support merchants exporting from China to the global market, Cainiao Network announced on November 6 that it has locked 3,000 flights and will rely on its overseas distribution centers and overseas warehouses in more than 30 countries and regions to support merchants’ stocking needs.
“Reverse overseas shopping” has become a new phenomenon and trend
Compared with the “eight-piece Chinese winter sets” that are selling so well in Europe, the new phenomenon and trend of “reverse overseas shopping” has attracted greater attention.
The so-called “reverse overseas shopping” refers to the fact that in the past, domestic consumers were keen to buy goods from overseas, but now, more and more overseas consumers are buying “Chinese goods” on e-commerce platforms.
Cui Lili said in an interview with reporters that Chinese products are selling well overseas, which shows that the shopping festival of Chinese e-commerce platforms has become globalized, and that Chinese-made products have wide recognition and recognition overseas. Reputation, cheap and good quality.
This phenomenon is considered to be due to the fact that my country’s e-commerce platforms, especially cross-border export e-commerce, have achieved certain international influence. Cui Lili revealed that in the past two years, the sales of Chinese goods on overseas e-commerce platforms have shown an upward trend, and the influence and influence of large-scale domestic e-commerce shopping festivals on overseas consumers has gradually emerged.
“For merchants, they should be able to take advantage of the victory and carry out marketing activities on more e-commerce platforms to further open up the market in the face of concentrated overseas demands.” Cui Lili suggested, “For platforms, they should refer to the following ideas It is to move e-commerce festivals abroad, choose the advantageous categories of domestic products abroad, and ‘go global’ with Chinese brands.”
In September this year, Pinduoduo announced the launch of the “2022 Duoduo Overseas Support Plan”, which will invest tens of billions in resource packages, create 100 overseas brands in the first phase, and support 10,000 manufacturing companies to directly connect to overseas markets.
The reporter learned from Alipay that this year, MYbank has added nearly 20 billion yuan in loan lines to Amazon, AliExpress, Lazada, Shopee and other cross-border e-commerce merchants, supporting Chinese small and medium-sized merchants to go overseas and serving cross-border e-commerce. The number of merchants exceeds 140,000.
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