At the beginning of the new year of 2020, under the black swan of the epidemic, countries began to close the country and suspend flights. Import and export trade became extremely difficult under the bans of various countries, and cross-border e-commerce ushered in its darkest moment. At the same time, various provinces and cities in China have introduced anti-epidemic policies to provide services and financial support to support the resumption of work and production of cross-border e-commerce.
1 Important policy status at home and abroad
In this year, the country proposed “promoting cross-border “Accelerate the development of new business formats and new models such as overseas e-commerce” and encourage model innovation and system reform. The innovation of cross-border e-commerce regulatory policies has also expanded from B2C to the B2B field, with substantial support actions:
At the end of March, the General Administration of Customs decided to comprehensively promote cross-border e-commerce Supervision measures for the return of exported goods to ensure that cross-border e-commerce products can be exported and returned; “Announcement on Enterprise Export Supervision Pilot”, innovatively launched a cross-border e-commerce to enterprise (B2B) export pilot, and added 9710 and 9810 customs supervision mode codes. Soon, cross-border e-commerce B2B export models were adopted across the country;
In August, the State Council issued the “On Further Stabilizing Foreign Trade and Foreign Investment” “Work Opinions”, proposed 15 policies and measures to stabilize foreign trade and foreign investment, and vigorously support the development of cross-border e-commerce platforms and overseas warehouses.
In November 2020, the Regional Comprehensive Economic Partnership (RCEP), which lasted eight years and went through 31 rounds of negotiations, was signed. The last free trade zone in the trade sector was born, thus completing the three major free trade zones. The signing of the RCEP agreement will also bring international cooperation in e-commerce into an unprecedented period of opportunity.
2 Protest to maintain growth
Cross The difficulties faced by overseas e-commerce companies in 2020 are mainly reflected in three aspects: first, it is difficult to resume work and production in the first half of the year; second, there is insufficient logistics capacity and soaring freight prices in the second half of the year; third, there are many factors such as changing platform policies and geopolitics. kind of variable. But these difficulties have also inspired cross-border e-commerce companies to use all kinds of skills and vow to “fight the epidemic to the end.”
As a result, ensuring the lifeline through new supply chain models and new logistics channels has become the “main theme” of the cross-border e-commerce industry in the past year. For example, the cross-border payment company Payoneer has sent Anying and Pinlianyou to create cross-border distribution platforms to explore the global supply chain; foreign trade factories may open new production lines or switch to domestic e-commerce platforms for domestic sales; overseas warehouses and shipping Intermodal transportation, Matson Express, and China-Europe freight trains are all experiencing acceleration; the stay-at-home economy is also experiencing explosive growth under the demand of the global market…
3 Capital trends
In 2020, cross-border fast fashion e-commerce SHEIN completed the E-round of hundreds of millions of dollars in financing. The valuation is RMB 100 billion; the major sellers of independent website groups, Appen Network and StarLink, have also received RMB 100 million in financing respectively; Anker Innovation has landed on the Shenzhen Stock Exchange GEM with a market value of over RMB 56 billion. It has secured its position as the “number one cross-border e-commerce brand”; major cross-border sellers such as AV Times and Zhiou Technology are all on their way to IPO.
In addition, in the service field, cross-border e-commerce ERP software caravans and store secretaries also Obtained additional capital; cross-border logistics comprehensive service platform Zongteng completed the C1 round of 500 million yuan in financing; former Lianlianpay CEO Pan Guodong’s new entrepreneurial project “Feihe Cross-border” received angel financing of 10 million US dollars; Dajian Cloud Warehouse completed a total of 2.6 A new round of financing of RMB 100 million…
“In the future, more capital will enter this runway, and more cross-border e-commerce companies will enter the capital market. market.” An investor who has been paying attention to the cross-border e-commerce field for a long time pointed out that this trend has been confirmed. With the support of capital, the industry will accelerate reshuffle and some bubbles will appear, but more importantly, it will become more and more sunny and standardized.
4 New Trends in Overseas Marketing
In 2020, TikTok takes over C position in the cross-border overseas marketing market. From gathering more than a dozen agents at the beginning of the year to announce the opening of commercial ports to more countries, to upgrading the marketing service platform TikTok Ads to TikTok for Business in June, and then joining forces with the independent SaaS service provider Shopify, TikTok has become a global social media Top-notch, cross-border e-commerce players have high hopes.
But in 2020, TikTok also encountered disasters in India and the United States – the Indian market has been Forced to close, the U.S. market is still pending. At the same time, competitors from all walks of life are coming fiercely: Google launched the video shopping platform Shoploop to compete with Amazon, TikTok and Instagram in the field of video shopping; Instagram opened up the video shopping function and openly challenged TikTok; Microsoft also invested US$100 million in TikTok India Competing product ShareChat…
With the development of cross-border e-commerce at this stage, all aspects of the overseas marketing market have matured. When sellers are suffering from the high traffic costs of Facebook, Google, etc., they are beginning to…�Exploring some traffic platforms that have been ignored in the past, such as Twitter, Snapchat, WhatsApp, etc. In addition, new methods such as influencer marketing and live streaming are also creating a wave of enthusiasm on Amazon, AliExpress, Shopee, Lazada and other platforms.
5 Emerging market trends
In 2020, cross-border e-commerce In emerging markets, we do not have the excitement of “you sing, we will appear” in previous years, but we have a lot more determination to fight to the end.
In India, Chinese overseas companies have suffered “heavy losses”, and a large number of APPs with Chinese background have been banned, including TikTok, Club Factory, SHEIN, ROMWE, Aliexpress, etc. The All India Traders Federation has also launched a campaign to boycott Chinese products, with the goal of reducing imports of Chinese products by US$13 billion by the end of 2021. In June 2020, India temporarily suspended customs clearance of Chinese goods.
In contrast, e-commerce markets such as Latin America and Southeast Asia are running at a high speed and are still hot-blooded places for cross-border overseas expansion. In addition, the epidemic has also stimulated the vitality of the markets in some niche European countries such as Poland. Among them, Southeast Asia is still the most lively. The scale of e-commerce in this market reached US$62 billion in 2020, an increase of 63% from the previous year, and the competition between Shopee and Lazada has become more intense.
6 Digital Transformation of Traditional Foreign Trade
In the past year, foreign trade companies have accelerated the process of trade digitization.
At the beginning of 2020, Alibaba launched the Spring Thunder Plan, which drove 2,000 industrial belts to break through in half a year. Domestic e-commerce platforms such as Pinduoduo, Taobao Special Edition, 1688, JD.com, Kuaishou, and Douyin They have all joined the camp of building a digital foreign trade industrial belt and promoting foreign trade companies to explore the domestic market.
At the same time, the Canton Fair, known as the “barometer” of foreign trade, moved online for the first time. The foreign trade companies finally completed their first experience amid the emotional changes of “crying that no one is watching, but being reluctant to go offline”. Cloud exhibitions have become a new species in the foreign trade industry. They are the result of the Internet digitization era and are irreversible.
Whether you admit it or not, a new era of foreign trade has arrived. For foreign trade companies, the most important thing at the moment is to change their form to adapt to future technological developments.
7 On the new cross-border track, how can apparel companies correctly go overseas to “open gold mines”?
In 2021, there is a blue ocean opportunity for global trade at our feet. Standing at the crossroads of a new era, ahead is a new future with accelerated reconstruction of the digital economy! Chinese clothing, going overseas to open a “gold mine”! There is such a group of people who are brave enough to innovate, not afraid of challenges, and brave the wind and waves. They are the “brave ones” for Chinese clothing to go overseas! This will also be a top feast for the “brave”!
Cross-border is not a “new life” for the clothing industry. SHIEN was born, with a valuation of more than 10 billion U.S. dollars, and is known as the pioneer of Chinese clothing overseas; swimwear cross-border CUPSHE has exported to Europe and the United States, with an investment amount of over 100 million yuan; Semir Apparel has established a cross-border e-commerce project for 4 years Over the years… cross-border clothing has become a new focus on the new overseas market.
In recent years, both global free trade zones and cross-border support policies across the country have pushed cross-border e-commerce into a stage of rapid growth. According to data from some regions, the categories of clothing, shoes, hats, and knitted textiles have occupied the first place in cross-border exports.
The only martial arts in the world that cannot be defeated is speed. Whether it is SHEIN’s tens of billions of valuations or cross-border blue ocean opportunities, they are all inseparable from the support of China’s strong textile and apparel and mobile Internet supply chains! China’s textile and apparel industry chain is the most complete among the world’s textile exporting countries. The upstream fiber, midstream fabric accessories and downstream apparel industries all have cluster layouts. In the future, the high stability of China’s supply chain will also be increasingly valued by global brand customers.
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