Foreword: China’s sportswear retail sales will reach 252.3 billion yuan in 2020, and are showing an upward trend. The processing model of printing and dyeing factories may undergo huge changes in the next few years. Let’s take a look.
With the improvement of national consumption levels and the rise of health awareness, the market size of China’s sportswear has further expanded. Data shows that China’s sportswear retail sales reached 252.3 billion yuan in 2020, showing an upward trend. It is expected that in 2021, China’s sportswear retail sales will reach 269.6 billion yuan, an increase of 6.9% compared to 2020.
The global sportswear market revenue in 2020 is US$188.2 billion
According to iiMedia Consulting data, the global sportswear market revenue reached 188.2 billion US dollars in 2020, and is showing a rising trend. It is expected that by 2025, the global sportswear market revenue will reach 207.79 billion US dollars, compared with 2020 An increase of 10.41%.
At the same time, as the world’s largest economy, the market size of typical sports shoe products in the United States reached US$42.19 billion in 2020, and is showing a continuous upward trend. It is expected to reach US$42.19 billion by 2025 $69.47 billion. The typical sportswear product market size in the United States reached US$24.73 billion in 2020, and is expected to reach US$37.46 billion by 2025.
China’s sportswear retail sales reached 252.3 billion yuan in 2020
According to iiMedia Consulting data, China’s sportswear retail sales reached 252.3 billion yuan in 2020, showing an upward trend. It is expected that in 2021, China’s sportswear retail sales will reach 269.6 billion yuan, an increase of 6.9% compared to 2020.
China’s sports shoe import and export countries in 2019 are mainly Southeast Asian countries
Data shows that throughout 2019, China’s main import countries of sports shoes were Southeast Asian countries, of which Vietnam, Indonesia and Cambodia together accounted for 71% of the import volume. iiMedia Consulting analysts believe that this is because the current global sports shoe OEMs are mainly concentrated in Southeast Asian countries with more labor intensive and lower prices. From the perspective of exports, the United States is the largest exporter of Chinese sports shoes, accounting for 38%, and some developed countries also account for 4%-8%. This shows that the quality of my country’s sports shoes has been recognized by many developed countries, and the export market is further expanding.
2021 China Sports Shoes and Clothing Per Capita Average Consumption Price Survey
iiMedia Research data shows that the average consumption prices of sports shoes and sportswear are closely related, with 200-400 yuan being the main price range, accounting for more than 36.0% of both products. iiMedia Consulting analysts believe that with the functional segmentation of sports shoes and clothing and consumers’ higher requirements for quality of life, the average consumption price of sports shoes and clothing is expected to further expand.
It is worth noting that the revenue of domestic sports brands has increased significantly in the first quarter recently. Among them, in the first quarter of 2021, Anta sports brand products recorded a growth of 40%-45% compared with the same period. FILA recorded a growth of 75%-80% compared with the same period.
The announcement released by Li Ning shows that in the first quarter of 2021, the overall retail sales, excluding children’s clothing lines, will increase by 80%-90%, of which offline channels will increase by 80%-90%. E-commerce business achieved 100% year-on-year growth.
In the first quarter of 2021, the retail sales of 361 Degrees’ main brand products recorded high double-digit growth year-on-year, a significant increase compared with the same period last year.
Xtep’s operating status announcement for the first quarter of 2021 released on April 15 showed that during the reporting period, the retail sales of the main brand Xtep increased by approximately 55% year-on-year, and its performance increased significantly.
In the fourth quarter of the 2020/21 fiscal year, Kappa, a brand of China Dongxiang Group, recorded a year-on-year retail sales increase of 60%-70% on the entire platform (excluding Kappa’s children’s clothing business). Among them, offline business surged by 70%-80%, and e-commerce business recorded a growth of 30%-40%.
Adult clothing and shoes are the main source of income for my country’s clothing market
From the perspective of clothing product structure, men’s clothing and women’s clothing accounted for the largest proportions in my country’s clothing industry in 2020, achieving operating income of 1,451.438 billion yuan, accounting for 73.77% of the total revenue of my country’s clothing industry; followed by children’s clothing, which achieved operating income of 229.196 billion yuan in 2020 Yuan, accounting for 11.65% of the total revenue of the national clothing industry.
From the perspective of footwear products, women’s shoes are the main source of operating income of China’s footwear industry in 2020, achieving operating income of 1.846 billion yuan, accounting for 46.34% of the operating income of the national footwear industry. %; followed by men’s shoes to achieve operating income of 1.522 billion yuan, accounting for 38.20% of the national footwear industry’s operating income; children’s shoes to achieve operating income of 616 million yuan in 2020, accounting for 38.20% of the national footwear industry’s operating income15.46% of income.
Report source: iiMedia Research Institute’s “Development Status and Market Research Analysis Report of China’s Sports Shoes and Clothing Industry in 2021”, Forward-looking Industry Research Institute</ p
