Baby Bird Holdings Co., Ltd. (hereinafter referred to as “Baby Bird”) recently The announcement stated that in order to revitalize existing assets, speed up asset turnover, and improve asset operation efficiency, the company plans to continue to optimize the marketing network and, based on economic development and business district conditions in different cities, will no more than 20 purchased shops (originally purchased The total cost does not exceed RMB 200 million) and will be sold at fair market price or appraised price. However, this proposal still needs to be submitted to the 2020 Annual General Meeting of Shareholders for review.
The announcement shows that in 2020, Baoxiniao sold a total of 4 shops with an area of 2,495.48 square meters, with a total recognized revenue of 32.2372 million yuan, revitalizing existing assets and increasing Asset utilization efficiency and company earnings.
Baby Bird stated that the funds obtained from continuing to optimize the marketing network will be used to develop the main clothing business and continue to strengthen product research and development, brand and channel construction. Improve the quality of operations, further focus on advantageous brands and advantageous businesses, promote the improvement of the company’s overall operational capabilities and efficiency, and promote the smooth implementation of the company’s strategic plan.
The First Textile Network learned from Baoxiniao this evening that according to Wu Zhize, chairman and general manager of Baoxiniao, in response to the uncertain external environment, Baoxiniao Bird will continue to adhere to the development strategy of “one master, one vertical and one horizontal”, and improve the company’s operational quality and efficiency through corporate digital transformation, continuous strengthening of product research and development, optimization of channel structure, and strengthening of brand promotion. At the same time, the company has The strategic development plan of “Growth First, Profit Oriented” will improve the incentive mechanism to better motivate innovators and encourage strivers, and strive to achieve high-quality scale growth and profit improvement.
Hao Shuai, an analyst at Bank of China Securities, said that mid-to-high-end men’s clothing was generally less affected by the epidemic than other sub-sectors, and will basically return to normal in the fourth quarter of 2020. Throughout the year, the main listed companies in mid- to high-end men’s wear were slightly less affected by the epidemic than other sub-sectors. This was mainly due to the unique attributes of men’s wear, that is, male consumers consume less frequently in mid-to-high-end men’s wear, and the impact of terminal passenger flow on actual sales is weak. For mass casual wear. With the development of Internet media, online shopping platforms, and e-commerce live broadcasts, domestic clothing brands continue to make production raw materials, factory addresses, and product prices transparent. Consumers can gradually learn through various channels that some domestic brands also have different products. The product quality is inferior to that of foreign big brands, and the brand image has also changed to a younger and more fashionable one, so it is constantly favored by consumers.
Hao Shuai emphasized that under the impact of the epidemic, foreign brands have been seriously damaged, and the slow online transformation has also limited their ability to recover. For domestic brands, on the basis of building cultural confidence and information transparency, the H&M incident has stimulated patriotic enthusiasm and further enhanced domestic brand power. Under this opportunity, domestic brands continue to improve their core competitiveness. It is expected that efficient supply chains, original designs, and omni-channel retail will continue to enhance the competitiveness of national brands.
Public information shows that Xiangxiniao was founded in 2001. Its main business is the research and development, production and sales of brand clothing. The company has a suit production capacity of 1.3 million sets per year. , shirt production capacity is 700,000 pieces/year.
The financial report shows that in 2020, Baoxiniao achieved main business income of 3.690 billion yuan, an increase of 16.17% over the same period last year. If the impact of changes in income standards is excluded, The main business income increased by 6.83% year-on-year; the net profit attributable to the owners of the parent company was 366.4965 million yuan, a year-on-year increase of 74.45%.
As of December 31, 2020, the Herald Bird has been deployed in core business districts, shopping malls, shopping malls and some airports and high-speed rail transportation hubs in all provinces, autonomous regions, and municipalities across the country. It has established 1,633 offline stores, including 746 directly operated stores and 887 franchised stores.
As of press time, Baoxiniao closed at 5.16 yuan/share, a decrease of 4.44% , with a market value of 6.283 billion yuan.
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