Going north along Hangzhou Bay Avenue, you will arrive at Lanyin Fashion Town in Keqiao Economic and Technological Development Zone. Along the way, vehicles loaded with white fabrics or printed and dyed fabrics shuttled back and forth. Job advertisements are scrolling on electronic screens at the entrances of many printing and dyeing factories, and rows of private cars crowd the factory entrances.
At Zhejiang Dongsheng Printing and Dyeing Co., Ltd., Zhang Yufeng, executive deputy general manager, received the reporters. Asked about this year’s market situation, he smiled slightly: “We have completely overcome the impact of the epidemic and have returned to the same level as in 2019. Companies are competing in design, pattern, and service. Competition is fierce. But no matter what, go green. You can’t go wrong with the high-end path.”
Zhang Yufeng’s words express his views on the printing and dyeing industry A clear understanding of the development path. Taking the development path of “green high-end, world-leading” has become the consensus of Lanyin fashion town enterprises.
Gathering and migration to welcome new students
On May 10, the weather was hot, and the Guozhou Printing and Dyeing Group Project, which was relocated by a group of three printing and dyeing companies, was under construction. At present, the main body of the five-story factory has been erected, and the interior decoration is in progress.
“The project plans to invest a total of 700 million yuan, with the goal of building an internationally leading Intelligent printing and dyeing factory.” Project leader Yang Jie is full of expectations for the future.
On the morning of December 28, 2019, the Guozhou printing and dyeing group project started. The first construction project started in the cross-regional agglomeration and promotion of urban printing and dyeing industry. Regarding this “migration” from Yuecheng District to Keqiao Lanyin Fashion Town, Yang Jie bluntly said that it was a new life.
“The company has been doing printing and dyeing for decades, and it was able to survive in the past. But now we are determined to take advantage of the situation to upgrade and create a new situation.” Yang Jie said that the new Guozhou Group Project will eliminate all the original equipment and replace it with advanced equipment from Germany, Japan and Italy. After the project is completed, it will have an annual output of 5,000 tons of loose fiber. , 22,000 tons of yarn and 400 million meters of printing and dyeing cloth production capacity, with an estimated annual sales revenue of 1.6 billion yuan and profits and taxes of 300 million yuan.
The Binhai Industrial Park where Lanyin Fashion Town is located is currently home to 108 printing and dyeing companies. In the past 10 years, 212 printing and dyeing companies scattered across various places have “migrated” here one after another after going through the “pains” of integration, agglomeration, transformation and upgrading.
In 2012, Zhejiang Dongsheng Printing and Dyeing Co., Ltd. was the first to start moving to the cluster area . Zhang Yufeng still remembers his first “crab-eating” move that year. “At the beginning, many worries weighed on my mind.” He was worried first about the increase in costs. All the equipment in the old factory would be eliminated, and hundreds of millions of yuan would have to be invested in the construction of the new factory, which was like “cutting meat.” Secondly, he was worried about customers and employees. The “prime location” next to it has been moved to the Qiantang River, an hour’s drive from the city. Are they willing to follow? This was a problem faced by almost all relocation companies at that time.
“Relocation and agglomeration force us to advance into the mid-to-high end.” Zhang Yufeng said, because Various costs have increased, and the original low-end products such as four-way elastic and weft elastic in the polyester series have basically no profit margins. After the company resumed production in 2014, it decisively tried to develop new knitted and woven products. The company achieved considerable returns in the second year: not only did its profit margin double, but it also became the first company in Lanyin Fashion Town with a tax revenue exceeding 30 million yuan. . In addition, the company also adheres to the path of green development and was rated as one of the first batch of green benchmark demonstration enterprises in the printing and dyeing industry in Shaoxing, and received awards for pollution emission indicators.
The agglomeration effect is a result of accumulation.
Represented by Lanyin Fashion Town, in the past five years, Keqiao has experienced The district has eliminated 3.816 billion meters of backward printing and dyeing production capacity, invested more than 1.5 billion yuan in environmental protection equipment, and the proportion of international advanced green equipment application has increased from 30% to more than 60%. The comprehensive energy consumption of industrial added value above designated size has dropped by 8.1% year-on-year. Each meter of printed and dyed cloth has an additional The value increased by more than 15%, and the quality and efficiency of the industry were significantly improved.
A path for whole-chain innovation
In Zhejiang Baofang Printing and Dyeing Co., Ltd., the white fabrics are stacked neatly at the entrance of the factory. From a distance, they look like hills, which is full of momentum. “Will such a large amount of gray fabric cause product backlog?” Faced with a reporter’s question, the company’s executive director Qi Xin smiled, “It will be used up soon. Our daily production capacity is 1.4 million meters, converted into kilometers. Can go from Keqiao to Beijing.”
�What are the causes of quality problems? Whether the existing dyeing formula can be improved…these are the problems we need to overcome in the next step. ” Pu Jianfeng said.
Although he faces many challenges, Pu Jianfeng is full of confidence. Less than a year after the transformation, “Yuexin Printing and Dyeing” has already tasted the benefits of digitalization: from January to April this year, the company’s sales increased by about 30% year-on-year, but costs dropped by 5% to 10%.
During the interview, the reporter found that almost every company talks about “digitization”, and many have already Put it into practice. “Whether we will use this transformation to set sail again, or whether we will hesitate and be eliminated by the industry slowly, the answer is obvious. Li Chuanhai, chairman of Shaoxing Haitong Printing and Dyeing Co., Ltd., said that for printing and dyeing enterprises, digitalization is not only equipment transformation and improvement, but also a complete change of enterprise production management, and a new step from extensive management to lean management.
Optimistic about the digital prospects of the printing and dyeing industry, has more than 20 years of experience in big data and cloud computing, and has served as a Google Wang Jiang, a senior engineer at the headquarters, moved the entire team from Beijing to Keqiao. At present, the “Digital Technology” established by Wang Jiang has reached in-depth cooperation with 10 local printing and dyeing companies in Keqiao, including “Yuexin Printing and Dyeing” and “Yingjili Printing and Dyeing”. Jointly develop an Internet platform for the printing and dyeing industry.
In addition to enterprises “playing”, the government “supports “Taiwan” is also essential.
This year, Zhejiang formulated the “Zhejiang Province Digital Economy” “System Construction Plan” plans to use “Industrial Brain + Future Factory” as the core structure and select two or so advantageous industries to pilot the construction of version 1.0 of the industrial brain. Keqiao, who has always been a leader in reform, is actively planning and preparing to build a printing and dyeing industry brain.
“The specific plan is still being revised, but it can be roughly divided into two parts: Government end and enterprise end. The government side is to share and apply public resource data from various departments to help the government grasp industrial development trends and predict industrial development trends; the enterprise side is to build a public whole-industry chain platform, using the data supply chain as a link to promote production Reconstruction of methods, business models, etc. ” said Qiu Bo, director of the Digital Development Center of Keqiao District Economic and Information Bureau.
In Fu Shuangli, chairman of “Yingfeng Technology”, believes that the future Internet platform for the printing and dyeing industry should be like Taobao and Meituan. Enterprises settle on the platform and become merchants. Customers can directly judge and compare on the platform and choose who should place the order. “This It will completely change and subvert the entire printing and dyeing industry. “Fu Shuangli said.
“Dye Vat” butterfly breeding new machine. This green, The innovative and smart printing and dyeing town is making an all-out attack on the new blue ocean.
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