The overall operation of professional markets in the first half of 2021
In the first half of 2021, the 46 textile and apparel professional markets (including market groups) monitored by the China Textile Federation Circulation Branch The total transaction volume reached 596.70 billion yuan, a year-on-year increase of 43.93% and an increase of 11.52% over the same period in 2019. Among them, the transaction volume of 35 markets increased year-on-year, accounting for 97.76% of the total transaction volume, with an average increase of 49.41%; the transaction volume of 11 markets decreased year-on-year, accounting for 2.24% of the total transaction volume, with an average decrease of 44.68%.
my country’s textile and apparel professional market has gradually adapted to carry out daily transactions in an orderly manner while carrying out long-term epidemic prevention and control work, and the key monitoring market turnover has basically returned to normal levels before the epidemic. Among them, some markets have keenly judged changes in the international political and economic situation and trade trends, have a profound insight into new changes in the domestic consumer market, actively catered to the new needs of Chinese consumers, and through business model innovation and business sector expansion, have brilliantly turned crises into opportunities and achieved A new breakthrough in transaction volume. In the first half of the year, the transaction volume of the key monitored markets exceeded the same period in 2019 by 11.52 percentage points. This is the result of the innovation and upgrading of these advanced markets and their rise against the trend.
(1) Analysis of market operation efficiency
From the perspective of market operation efficiency, the average operating efficiency of the 46 textile and apparel professional markets monitored in the first half of 2021 (annualized) was 53,601.50 yuan/square meter, a year-on-year increase of 42.80%, an increase of 10.61% over the same period in 2019; the average store efficiency (annualized) was 4.0963 million yuan/shop, a year-on-year increase of 43.27%, an increase of 11.52% over the same period in 2019.
(2) Analysis of market regional structure
From the perspective of regional structure, in the first half of the year, among the 46 key monitored markets, the turnover of the professional market in the eastern region was 524.415 billion yuan. A year-on-year increase of 41.76%, an increase of 13.06% over the same period in 2019, accounting for 87.89% of the total professional market turnover; the professional market turnover in the central region was 50.306 billion yuan, a year-on-year increase of 57.15%, an increase of 2.20% over the same period in 2019, accounting for 87.89% of the total turnover of the professional market. 8.43% of the total turnover of the professional market; the turnover of the professional market in the western region was 21.979 billion yuan, a year-on-year increase of 74.11%, an increase of 1.29% over the same period in 2019, accounting for 3.68% of the total turnover of the professional market.
Chart 46 key monitoring market regional turnover analysis
(3) Circulation hierarchy Analysis
From the perspective of circulation level, the 46 key monitored market units include 27 production-based professional markets and 19 sales-based professional markets. In the first half of 2021, the transaction volume of 27 production-based markets reached 531.959 billion yuan, accounting for 89.15% of the total transaction volume, a year-on-year increase of 44.72%, and an increase of 14.80% over the same period in 2019; the transaction volume of 18 land-based markets was 64.741 billion yuan. , accounting for 10.85% of the total turnover, a year-on-year increase of 37.81%, and a decrease of 9.68% from the same period in 2019.
2 Data analysis for the first half of 2021
(1) Accelerating the integration of online and offline activities to promote transaction growth
Professional market managers and merchants’ concepts of online sales have changed from passive acceptance under the influence of the epidemic to active participation and active innovation at the current stage. Marketers have achieved a conceptual transformation. In the first half of 2021, the textile and apparel professional market will continue to consolidate and optimize new models and new business formats for online and offline integrated development, further expand outreach and precision services on the basis of 2020, and actively build e-commerce supply bases and online services in the market. New services and new business formats such as red incubation bases, live broadcast service platforms, and offline experience centers are encouraged to encourage merchants to embrace new e-commerce channels such as live broadcast e-commerce and social e-commerce. For example, professional clothing markets in Puyuan, Xiliu, Changshu, Shishi, Jimo and other places have expanded their e-commerce sectors, transforming online transactions, especially live streaming e-commerce, from merchants’ spontaneous behavior into key service categories in the market. With the combined efforts of business districts, Promote the standardization, normalization and sustainable development of live broadcast e-commerce; Wuhan Hanzheng Street Market introduces the cross-border e-commerce business sector through the Wuhan Cross-border E-commerce Service Resource Center, actively guides merchants to try cross-border e-commerce, and becomes an international and domestic dual-cycle mutual exchange The beneficiaries of the promotion not only alleviated the impact of the new coronavirus epidemic, but also created considerable market growth in the first half of 2021.
(2) The level of brand development of the market and merchants has significantly improved
In the first half of 2021, the brand management awareness of my country’s textile and clothing professional markets and merchants Significant improvement. Manufacturing merchants in the upstream of the industrial chain are actively improving product quality and adding value through equipment updates and technology upgrades. Professional market districts in Shengze, Keqiao, Dieshiqiao and other places have realized product structure adjustments and grade upgrades. Some low-end manufacturing links have been relocated and transformed, the proportion of mid-to-high-end supply chains has increased, and the overall product grade structure has improved. level, the added value is significantly improved. For example, a large number of merchants in the China Oriental Silk Market have transformed from white gray cloth production to deep-processed finished fabrics, which has greatly increased the added value of products and promoted the development of local industries.
Through various efforts such as improving the level of original design, enriching brand cultural connotation, strengthening product research and development, and highlighting the characteristics of subdivided categories, merchants in the professional clothing and home textile market have achieved improvement in product quality and steadily moved toward branding. Operational transformation. Markets such as Guangzhou Hongmian International Fashion City, Hangzhou Sijiqing Market, Changshu Garment City and other markets actively enhance the originality of merchants by providing industrial services, introducing cooperation with platform institutions, organizing various activities, and promoting cross-sector cooperation.design and brand culture level; professional markets in Puyuan, Jimo, Humen, Xiliu and other places actively promote the development of specialty categories, optimize the merchant structure, improve the level of flexible supply chain, expand the synergy effect of grouping, and use specialty categories as the engine to achieve market turnover New breakthroughs have been made to enhance the value of business district brands and regional brands.
(3) Merchants optimize supply chains to improve operational efficiency
In recent years, my country’s consumption environment has undergone new changes. On the one hand, online consumer demand has experienced explosive growth in 2020, gradually becoming the primary choice and lifestyle of the younger generation of consumers; on the other hand, complex consumer trends such as personalized consumer demands, diversified channels, and order fragmentation have increasingly prominent. Profound changes on the consumer side have put forward higher requirements for the supply chain layout coordination, management and application capabilities and levels of textile and apparel companies. Market competition has also transformed from inter-enterprise competition to supply chain competition and platform competition.
Data show that in the first half of 2021, the transaction volume of the mainly monitored origin-based market increased by 14.80% compared with the same period in 2019, while the transaction volume of the sales-based market declined compared with 2019. In order to adapt to the new competitive environment and enhance their core competitiveness, my country’s textile and apparel professional market merchants are actively optimizing the supply chain, integrating high-quality resources from upstream and downstream industries, promoting accurate matching of supply and demand, reducing business operation and transaction costs, and comprehensively improving products and services. quality, improve corporate operational efficiency, especially in origin-based professional markets, rely on the agglomeration advantages of production clusters, strengthen collaboration between business districts and clusters, and improve supply chain flexible management capabilities through channel management, and there are more and more emerging Many supply chain platforms driven by different models such as design, ordering, manufacturing, and financial services have achieved good results. </p
