On September 1st, H&M affiliated company, Haynes Morris (Shanghai) Commercial Co., Ltd. added a new administrative penalty message. It used advertising to make false propaganda about goods or services to deceive and mislead consumers. The product sampling failed to pass. The company was fined more than 300,000 yuan by the Shanghai Huangpu District Market Supervision and Administration Bureau.
In order to increase the search click-through rate, H&M falsely promoted “China limited edition”
According to the administrative penalty decision, on December 29 last year, the Huangpu District Market Supervision Bureau received 6 complaints from the nationwide 12315 Internet platform transfer school, claiming that Haynes Morris (Shanghai) Commercial Co., Ltd. (hereinafter referred to as H&M) False advertisements are published on Tmall’s official website to deceive and mislead consumers.
On February 8, 2021, the Huangpu District Market Supervision Bureau opened an investigation into H&M. After investigation, the product number 0913562 involved in the report is H&M’s 2020 men’s winter clothing. The clothing design is not tailored for the Chinese local market. The size is no different from other ordinary clothing, and the sales area is not limited to China.
However, in order to increase the search click-through rate, attract more consumers to buy, show a higher sense of value of the products, and create a sales boom, H&M uses false content on the Tmall flagship store. Or misleading advertising terms are used for publicity, claiming that “[China Limited Edition] HM Men’s Woolen Coat Men’s Jacket 2020 Winter Mid-Length Style 0913562”.
H&M’s use of false or misleading “China-limited” advertising terms, in accordance with the provisions of Article 55, Paragraph 1, of the Advertising Law, 2021 On August 23, the Huangpu District Market Supervision Bureau imposed administrative penalties on him, ordering H&M to stop publishing illegal advertisements and eliminate the impact within the corresponding scope; and fined him 200,000 yuan.
A variety of women’s shoes, scarves, and children’s clothing products failed to pass the sampling inspection
It was also found that many models of women’s shoes, women’s scarves, bras, and children’s clothing sold by H&M did not meet relevant project standards during sampling inspections and were judged to be substandard products.
On November 13, 2020, the brand women’s shoes (model 222407) sold by H&M were randomly inspected by the Hunan Provincial Leather Product Quality Supervision and Inspection Authorization Station. In terms of the folding resistance of the finished shoes, Does not meet the standard. The sales volume was RMB 19,239, and H&M’s illegal income was RMB 12,067.65.
On September 21, 2020, the MONKI brand women’s scarf (item number 327045) sold by H&M failed to pass the inspection by Pony Testing Group Shanghai Co., Ltd.
H&M’s above-mentioned behavior violates the relevant provisions of the “Product Quality Law” and constitutes the production of substandard products For counterfeiting qualified products; failing to indicate product specifications, grades, names and contents of main ingredients according to the characteristics and usage requirements of the product, the illegal income of RMB 35,265 was confiscated and fined RMB 103,434.4.
H&M has been fined 28 times for various violations of laws and regulations since 2017
According to the National Enterprise Credit Information Publicity System, reporters found that H&M has been fined 7 times in China since this year. Among them, there were 2 cases of false propaganda and 4 cases of quality problems.
Since 2017, H&M has been administratively punished 28 times for adulteration, passing off fake products as genuine, and false propaganda, with a total fine of 1.7892 million yuan. </p
