The Economic Daily recently published a commentary article “Catch the Lying Canada Goose”, which triggered a strong response.
Recently, a reporter wrote to the Chinese Consulate General in Montreal regarding the “Canada Goose” brand being fined for false publicity, asking: Canada Goose has been fined 45 yuan by relevant Chinese authorities recently. Ten thousand yuan, has this company or other Canadian companies been targeted by the Chinese government?
The spokesperson of the Consulate General responded as follows on September 11: This incident is a market supervision incident, and the political interpretation of the so-called “Chinese government targeting” is completely nonsense. According to a detailed notice from the Chinese market supervision department, the company involved claimed that the down mixed materials used in the products it sells “all contain Hutterite down, which is the best and warmest Canadian down” without any factual basis or investigation and research. If the situation is inconsistent, it will have a substantial impact on consumers’ purchasing behavior and constitute false advertising.
Opening up is China’s basic national policy and will not waver at any time. China has always supported entrepreneurship and continued to open its market to foreign investors. It will unswervingly promote high-level opening up, protect the legitimate rights and interests of foreign investors, promote fair competition between domestic and foreign-funded enterprises, protect property rights and intellectual property rights, and enhance policy transparency and predictability. , forming a new pattern of comprehensive opening up in an all-round, multi-level and wide-area manner. We welcome Canadian companies to exchange and cooperate with China, and we also welcome more high-quality Canadian products to enter the Chinese market.
Xiji (Shanghai) Trading Co., Ltd., the actual controller of Canada Goose Official Flagship Store, was fined 450,000 yuan by the Shanghai Huangpu District Market Supervision and Administration Bureau for false advertising. The Economic Daily published a commentary article on this “Seize Lying Canada Goose” pointed out that Canada Goose may not have carefully studied China’s advertising laws and ignored the changes in the Chinese market. It was initially filed because of the use of “superlatives” terms prohibited by advertising laws. Use False advertising to deceive and mislead consumers is the main reason why it was fined this time. At the same time, the regulatory authorities also urged it to correct the illegal behavior of using format clauses to exclude consumers’ legitimate rights. It is hoped that all companies, regardless of Chinese or foreign capital, should Take this as a warning, as long as you operate in China, you must abide by Chinese laws.
The article stated that the moon in foreign countries is not rounder, and the down jackets in foreign countries are not warmer. .Whether it is giving yourself a foreign name, changing the place of origin, or promoting foreign brand premiums or even false propaganda, it is not the right way. Enterprises should win on products and services. In recent years, consumers are no longer superstitious about foreign brands. Chinese brands are on the rise, and there is a strong momentum that I will be proud of myself when I use domestic products. Chinese companies should seize the opportunity, strengthen research and development, optimize operations, and use upright national trends to compete fairly with foreign brands.
After the Economic Daily commentary was published, it caused a stir The society is paying close attention to it, and the Shanghai Consumer Protection Commission has also followed up to supervise the false propaganda incident of “Canada Goose”.</p
