The average daily shipment volume exceeds 3,000 tons and is sold around the world, with an average daily passenger flow of 200,000…
As one of the three largest clothing wholesale distribution centers in South China, Guangzhou Shahe Clothing Business District once had a “clothing business” Look at the Shahe River. When the Shahe River rises, the whole country rises.”
During the peak of “Double Eleven” in 2015, the single-day traffic here reached 500,000. During the “Double Eleven” period in 2016, the Shahe market even caused traffic to “standstill” due to the accumulation of packages.
However, the booming development of e-commerce and logistics has also led to changes in channels. Factories no longer rely on agents at all levels and can directly face the audience. The role of the professional clothing market is reduce.
“If you don’t do e-commerce, you will die” is used to describe the impact of the Internet on wholesalers.
Sister Hong has been in the clothing wholesale industry for more than 20 years, and is located in Shadong Li Clothing Wholesale City , opened a wholesale stall, specializing in mid-to-high-end women’s clothing, which was sold all over the country. When the business was at its best, monthly sales could reach millions. At the same time, it also ran its own clothing production factory.
In the past two years, the epidemic has repeated across the country. Sister Hong said: “The impact is quite large. When the epidemic was at its worst, 80% of our customers were reducing orders because everyone I have a lot of goods in hand, and if I can’t sell them, they will all be in inventory.
In the face of changes and losses, I have tried many new channels to attract customers, including entering various e-commerce stores. platforms and live broadcasts, but in the end I found that only by developing supply chains and categories can we remain competitive.”
For For wholesalers and factories, the current market is mainly facing two major changes: the first is that offline retail has not yet recovered, but the share of online sales is expanding, which leads to fragmented, small and fast order requirements; second Second, the demand for personalization is stronger. A single style is not enough to attract customers, and category development efficiency must be accelerated.
Compared with the industrial chain of major garment provinces such as Zhejiang and Jiangsu, which focuses on “big customers and big orders”, the garment industry in the Pearl River Delta is dominated by small businesses and retail orders. We have shown more resilience and calmness during the epidemic.
In fact, the traditional production-based sales model leads to huge inventory waste, and the large-scale production model is gradually coming to an end. From traditional wholesale and retail, to e-commerce, and now to live streaming, the clothing industry is no longer a simple production task. It is imperative to strengthen data connectivity between the purchaser and the production side to improve the efficiency of production and marketing collaboration.
Another year of “Double Eleven”, the battle between e-commerce has become increasingly full of smoke.
In the Shahe Market, which stretches for several kilometers, Taobao customers, e-commerce anchors, retail store owners, and lathe pullers shuttle among the noisy and sweaty crowds, picking products like a rush. Shipped to all over the country.
With the in-depth development of e-commerce and live broadcasting, the traditional wholesale market is gradually shifting from a single offline wholesale business to the integration of online and offline wholesale and retail simultaneously.
In this wave, where do you think Shahe will go? </p
