At the beginning of winter, snowflakes are flying. The strongest cold wave in the second half of the year continues to move eastward and southward. Over the weekend, significant rain, snow and windy cooling weather occurred in North China, Huanghuai and Northeast China, and many places ushered in the first snow of this winter. Accompanying the romantic snow scene are “cliff-like” cooling and windy weather. Many people lamented that it was “as cold as the winter solstice.”
The Central Meteorological Observatory will continue to issue three warnings on the 7th – an orange warning for heavy snow, and a yellow warning for cold wave and sea gale. It is expected that from the 7th to the 8th, the cold wave will continue to advance southward, and North China and its south will experience significant cooling, with local temperatures reaching over 16°C, accompanied by northerly winds of magnitude 4-6 and gusts of magnitude 7-8. After the cooling, the minimum temperature line of 0℃ will be located in the area from northern Jiangsu and Anhui, southern Henan to northern Sichuan, and the minimum temperature in central and northern South China will drop below 10℃. Heavy snowfall areas are located in Tianjin, eastern Hebei, eastern Inner Mongolia, and northeastern regions. There are local heavy or extremely heavy snowfalls. Snowfall in eastern Inner Mongolia and northeastern regions will continue until the 10th.
This cold wave is strong, with strong cooling, rain, snow, and strong winds. Extreme weather rarely “disrupts” our lives and changes the trajectory of the textile market.
Cold winter weather boosts domestic demand for autumn and winter clothing. Down jackets may be hot sellers
For the textile and apparel market, temperature changes must be an important factor affecting the textile market. Historical data shows that clothing sales are closely linked to the temperature of the season. Temperature changes brought about by the change of seasons are a key influencing factor for people to choose to buy new clothes. Especially during winter, the demand for cold protection brought by low temperatures will significantly stimulate consumers’ willingness to buy winter clothes.
Taking Beijing, Shanghai, and Guangzhou as representatives, it was found that relatively obvious low-temperature weather occurred in the second half of the winter of 2011, 2012, and 2017. Correspondingly, the growth rate of autumn and winter clothing retail sales in 2011 and 2012 They were 27.06% and 20.20% respectively, which were 2.86 and 2.20 percentage points higher than the corresponding years.
This situation is also reflected in the subdivision of down jackets, but due to the north-south distribution of China’s down jacket industry belt and The markets we focus on are different, and different regions will still have different performances. The down jacket industry belt in China can be divided into two factions: northern and southern. For example, for foreign trade orders mainly exported to Russia, supply chain factories are mainly concentrated in several northern regions such as Hebei, Shandong, and Tianjin. The industrial belt in the south is mainly located in Changshu and its surrounding areas. It is also widely distributed in Guangzhou, Shenzhen and Hangzhou. It mainly targets the supply of down jackets for the domestic market.
In the process of purchasing clothing, in addition to choosing clothing styles that can highlight trends and individuality, consumers also need to choose appropriate products according to weather changes to meet basic needs such as cold protection, warmth, coolness and quick drying.
Textile market: Will there be crazy orders for silk spinning and fabrics depending on the weather?
Whether the market is good or not is related to the market rules of depending on the weather. In the textile market, gallbladder is used as a matching fabric for autumn and winter clothing fabrics such as down jackets and cotton jackets. It is mainly made of pongee. , polyester taffeta, nylon and other conventional fabrics are mainly used. The annual national sales volume reaches tens of billions of meters, which is a focus of the autumn and winter textile market. The fourth quarter is Danbu’s home field. The colder the weather, the greater the market volume. It is a typical “eat by the weather” type of product. According to the tradition of previous years, the best selling period of gallbladder is from October to November.
However, due to the special reasons of power rationing this year, the market seems to have gone ahead, which has led to significant market fluctuations. Taking nylon, a commonly used fabric for down jackets, as an example, the price of gray fabrics has experienced a sharp rise and fall after October, while 380T The nylon silk spinning with specifications of 6 yuan/meter and 400T has dropped from a high of 6 yuan per meter to more than 4 yuan per meter now. The subsequent market trends are unpredictable, which inevitably leads to worries.
In order to avoid a similar situation from happening again, Mr. Bu needs to treat it calmly while welcoming the market’s “year-end carnival” market. In particular, the recent continued decline in polyester raw materials has put downstream weaving factories at great risk in stocking up. Although it has almost become a tradition for cloth bosses to stock up on raw materials before the end of the year, there are also many cloth bosses who make mistakes in stocking up. The same is true for fabric traders. Do not stock too much stock and blindly follow the trend of production. When planning for next year, we still need to be cautious.
The vast majority of textile people hold this attitude towards the future trends of clothing fabrics such as nylon silk and gallbladder fabrics. For products that rely on the weather, the biggest fear is unsatisfactory weather. Now that the cold air has finally arrived, the temperature dropped by more than 10°C overnight, which may drive another wave of market demand for winter clothing fabrics. </p
