The prosperity monitoring results of the China Textile Federation Circulation Branch show that in November 2021, the prosperity index of national textile and apparel professional market managers was 51.88, an increase of 0.75 from 51.13 in October; the prosperity index of professional market merchants was 51.32, an increase of 0.73 from 50.59 in October. percentage points. In November, the sentiment index of the textile and apparel professional market increased slightly compared with October, and the sales of winter clothing were good.
1. The prosperity of managers and merchants increases
Data show that in November, the prosperity indexes of national textile and apparel professional market managers and merchants increased slightly compared with October, and the sales of winter clothing in the professional market were good.
1. Managers’ prosperity index increased by 0.75 percentage points
Chart 1 List of managers’ indices
Data source: China Textile Federation Circulation Branch
Judging from the manager’s prosperity index, among the total index, the manager’s prosperity index in November was 51.88, an increase of 0.75 from 51.13 in October; the business environment index was 51.94, an increase of 0.97 percentage points from 50.97 in October.
Among the sub-indexes, the total operating volume index was 53.87, an increase of 1.93 percentage points from 51.94 in October; the logistics shipment volume index was 51.94, a decrease of 0.32 percentage points from 52.26 in October; the passenger flow index was 52.90, an increase of 1.93 percentage points from 51.61 in October. increased by 1.29 percentage points; the opening rate index was 51.29, an increase of 0.97 percentage points from 50.32 in October; the rent index was 49.03, a decrease of 0.97 from 50.00 in October; the e-commerce sales index was 52.26, an increase of 1.61 percentage points from 50.65 in October.
2. The merchant prosperity index increased by 0.73 percentage points
Chart 2 Merchant Index List
Data source: China Textile Federation Circulation Branch
From the perspective of merchant prosperity index, among the total index, the merchant prosperity index in November was 51.32, an increase of 0.73 percentage points from 50.59 in October; the business environment index was 51.51, an increase of 2.53 percentage points from 48.98 in October.
Among the sub-indexes, the sales volume index was 52.81, an increase of 1.25 percentage points from 51.56 in October; the average selling price index was 51.51, an increase of 0.56 percentage points from 50.95 in October; the profitability index was 52.81, an increase of 1.45 percentage points from 51.36 in October. percentage points; the comprehensive cost and expense index was 48.49, down 1.65 percentage points from 50.14 in October; the inventory index was 49.93, down 0.14 percentage points from 50.07 in October; the e-commerce sales index was 52.40, up 2.94 percentage points from 49.46 in October .
2. Data analysis
1. Total market operation and passenger flow index increased overall
In November, the proportion of total operating volume of selected markets increased by 54.84%, an increase of 25.81 percentage points from October; the proportion of increased passenger flow of selected markets was 51.61%, an increase of 29.03 percentage points from October; the overall market operating total index and passenger flow index rise.
2. The total sales volume and profit index of merchants increased overall.
In November, the proportion of total sales of selected merchants increased by 37.67%, an increase of 15.90 percentage points from October; the proportion of increased profits of selected merchants was 36.99%, an increase of 17.26 percentage points from October; the total sales volume index and profitability index of merchants both Overall rise.
3. Prediction index is improving
The data shows that in terms of managers, the manager’s prosperity index for the next period is 52.58, an increase of 2.58 percentage points from 50.00 in October; the business environment index for the next period is 50.97, an increase of 1.94 percentage points from 49.03 in October. In terms of merchants, the merchant prosperity index for the next period is 51.37, an increase of 2.32 percentage points from 49.05 in October; the business environment index for the next period is 51.37, an increase of 2.46 percentage points from 48.91 in October. In terms of prediction index, winter clothing sales in the textile and apparel professional market continue to improve, and professional market managers and merchants are more confident in sales in December.
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