According to reports, Heilan House previously applied for registered trademarks “Heilan Yuanshi” and “Heilan Yuanshi”, which are internationally classified as “Category 18 Leather Goods” and “Category 25 Clothing, Shoes and Hats”.
Heilan House, which is well-known as “men’s wardrobe”, its main business is obviously very different from that of Yuan Universe. Why has it applied to register multiple “Yuan Universe” related trademarks?
According to reports, Heilan Home is firstly integrated with the main business of clothing. It is worth noting that this is not the first time that Heilan House has set foot in the metaverse.
As early as October 2018, it had a cross-border cooperation with Tencent’s mobile game “PlayerUnknown’s Battlegrounds: Exciting Battlefield”. Players can unlock Heilan House’s customized camouflage fashions, which can be integrated with the grass and buildings in the game, making them invisible. Extremely high. In October this year, it joined hands with AYAYI, the first hyper-realistic digital human in China, to introduce new products to consumers.
The second is to protect trademarks. As the concept of the metaverse becomes popular, many companies are eyeing related trademarks. According to relevant data, the number of companies applying for the Yuan Universe trademark has doubled in the past two months. As of December 1, the total number of trademark applications with the name “Yuan Universe” exceeds 7,400.
Based at home and looking at the world, global clothing brands have long been ready to embrace the metaverse. Adidas, another apparel giant, has cooperated with Coinbase and the Metaverse gaming platform the Sandbox, and is expected to establish the “adiVerse” brand in the Metaverse.
</p
