With the development of the e-commerce economy, third-party e-commerce platforms represented by Taobao and JD.com have become important channels for clothing sales. Large clothing companies are gradually building their own online e-commerce platforms, but they still have huge challenges in terms of scale and traffic. difference.
Representative companies in the upstream of China’s garment industry mainly include cotton spinning companies Huafu Fashion, Luthai A, Blum Oriental, etc.; wool spinning companies Xinao Co., Ltd., Jiangsu Sunshine, Shanghai Sanmao, etc.; silk companies Jiaxin Silk, Wanshili, Golden Eagle Co., Ltd., etc.; Printing and dyeing companies Huafang Co., Ltd., Hangmin Co., Ltd., Fuchun Dyeing and Weaving Co., Ltd.; clothing accessories companies Weixing Co., Ltd. and Xunxing Co., Ltd.
Representative enterprises in the middle and lower reaches of China’s clothing industry include Heilan House, Semir Clothing, Youngor, Peacebird, Meibang Clothing, Baoxiniao, Anzheng Fashion, Jinhong Group, etc. The brands of each enterprise can be divided into men’s clothing brands, women’s clothing brands, children’s clothing brands and comprehensive brands for both men and women according to market segments. Among them, the representative men’s clothing brands include Heilan House, Youngor, Peacebird Men’s Wear, etc.; the representative women’s clothing brands include LANCY, VGRASS, Jiuzi, etc.; children’s clothing brands include balabala, Annil, Rabi, etc.; comprehensive brand representatives include Semir, Metersbonwe, etc.
Among the downstream third-party sales platforms in China’s apparel industry, there are online sales platforms representing Taobao, JD.com, Vipshop, Amazon, Pinduoduo, Douyin, etc.; offline sales platforms Carrefour, Wal-Mart, and large, medium and small clothing markets and stores, etc.
Garment industry chain regional heat map
Judging from the regional distribution of enterprises in my country’s garment industry chain, enterprises in the garment industry chain are mainly distributed in East China and South China, followed by North China and Central China, and there are relatively few enterprises in the northwest and southwest regions.
Judging from the distribution of representative enterprises, Zhejiang, Guangdong, Shanghai, Fujian, Shandong, Jiangsu, Beijing and other places have a larger number of garment industry enterprises. Representative enterprises of the garment industry in Zhejiang Province include Semir Clothing, Youngor, Peacebird, etc.; representative enterprises of the garment industry in Guangdong Province include Gelisi, Huijie Co., Ltd., etc.; Shanghai has Meibang Apparel, Disu Fashion, etc.; Fujian Province has Septwolves, Jiumu Wang, etc.; Shandong Province has Huafang Co., Ltd., Cedar Development, etc.; Jiangsu Province has Heilan Home, Jinhong Group, etc.; Beijing has Langzi Co., Ltd., Aimer Co., Ltd., etc.
Distribution map of clothing industry industrial park
According to the Qianzhan Smart Investment Recruitment System, there are 266 garment industry industrial parks in my country. We further screened out garment industrial parks with more than 10 companies in them. The data shows that my country’s garment industrial parks are mainly distributed in Zhejiang, Guangdong, Chongqing and other places. Zhejiang is far ahead, with 32 garment industrial parks; Guangdong ranks second, with There are 12 garment industrial parks; Chongqing ranks third with 7 garment industrial parks.
Note: The statistical scope is clothing industrial parks with ≥10 companies settled there.
Business layout of representative enterprises in the apparel industry
At present, the main layout areas of listed companies in China’s apparel industry are mainly concentrated in China, and the core apparel business generally accounts for a high proportion. Judging from the business overview of listed companies, most companies mainly operate their own clothing brands, while a small number of companies are engaged in clothing OEM business.
The latest investment trends of representative enterprises in the apparel industry
According to data, from 2010 to November 2021, the number of investment and financing events in China’s apparel industry first increased and then decreased, and the amount of investment showed a fluctuating upward trend. From January to November 2021, a total of 87 investment and financing events occurred in China’s garment industry, an increase of 10 compared to 2020; the total investment and financing reached 40.930 billion yuan, an increase of 96.34% compared to 2020.
Note: The data is as of November 17, 2021.
Since 2021, the investment trends of representative enterprises in the apparel industry have mainly included acquiring companies to expand market share, investing in industry chain companies that have obtained upstream and downstream extensions of business, etc. The latest investment trends of representative enterprises in the apparel industry are as follows:
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