When buying thermal underwear, you can no longer look at the brand alone. Get started and feel the quality. After all, “everything can be done by Antarctic people”
But you haven’t discovered why there are so many “Nanjiren” and “Hengyuanxiang” stores on the Internet. Are these shops really still the Nanjiren we know?
Today I can tell you with certainty that the Antarcticans you buy today are all “fake” and the “genuine” Antarcticans have been discontinued for more than ten years.
After suspending production for the whole year, Nanjiren started a brand licensing business. In fact, it was selling trademarks to others and letting those small brands put their own labels on them and sell them at a good price.
The boss surnamed Zhang runs a family clothing business in Guangdong. The jeans they produce cost 79 yuan for two pieces in his flagship store. But after attaching the Antarctic hangtag, two pairs can be sold for 129 yuan, excluding 8 From the RMB labeling fee, Boss Zhang earned 42 RMB more.
In the evening, a four-piece bedding set called “Good Night” was purchased at the wholesale market for 98 yuan. The retail price without a tag was 156 yuan, but after being labeled with the “Hengyuanxiang” trademark, the price rose to 238 yuan.
This is true, people rely on clothes, and they rely on brand clothes. If you wear brand clothes, your profits will directly double.
Speaking of Antarctica, it probably comes from the memories of the 1990s, when thermal underwear was just emerging. After all, this thin and warm thing hit everyone’s pain point. Every time I wear cotton pants in winter, it is basically impossible to look good. . Therefore, Nanjiren sold 100 million in sales in 4 months with its thermal underwear. At that time, Anjiren, together with Hengyuanxiang, Yu Zhaolin, and Beijiren, were known as the originators of the thermal underwear industry.
But this piece of fat was quickly targeted by other businesses. There were hundreds of companies making thermal underwear overnight, and they even began to divide different price ranges into high, medium and low-end. With the same technology and materials, then All we can do is lower the price.
In the winter of 2004, Anjiren launched a “1 yuan thermal underwear” promotion, and the price of the entire industry was instantly pushed to the bottom.
Under such circumstances, the profits earned from selling underwear were only enough to cover daily expenses. The Antarctic people began to feel that selling thermal underwear was no longer possible.
In 2008, the global financial crisis hit, and the already sluggish thermal underwear industry was even worse. At this time, Zhang Yuxiang, the founder of Nanjiren, made a decisive transformation, closed all self-operated factories, and started a brand licensing business. , remember this time, 2008.
The Antarctic people have become the number one tag sellers in the country, because their breadth of involvement is beyond your imagination.
On major e-commerce platforms, Nanjiren sells products in categories such as underwear, men’s and women’s clothing, maternal and infant, outdoor, luggage, shoes, home textiles, small home appliances, etc. It can be said that “everything can be found in Nanjiren”.
An employee in charge of Nanjiren’s trademark negotiation said that there are currently two main types of customers that cooperate with Nanjiren. One is a dealer, that is, a cooperative dealer, and the other is a supplier who runs his own factory. The former is a cooperative dealer and the latter is an authorized dealer.
Distributors only need to sign a nominal contract with the factory, and then they can independently purchase goods using the factory details, purchase the Nanjiren trademark and then sell it.
In fact, Nanjiren does not have high requirements for product quality control. Even if it is a newly established factory, even if your production qualifications are very low, as long as you pay the headquarters, your products can be “Nanjiren”.
“A set of trademarks costs 5 yuan, and if you buy a trademark worth 1 million yuan at a time, you can get a 15% discount.” No wonder Antarctic people are getting cheaper and cheaper nowadays.
Then you must want to ask, how much money can this OEM earn per year, so that the Antarctic people who cut off the production line can still live well now?
According to relevant statistics, taking Nanjiren’s performance in 2019 as an example, its brand comprehensive service business recorded revenue of 1.24 billion yuan, accounting for 31.76% of total revenue; the dealer brand licensing business recorded revenue of 0.65 billion yuan.�� yuan, accounting for 1.68% of total revenue. Adding the two items together, Nanjiren’s total revenue achieved by relying on brand licensing-related businesses is approximately 1.3 billion yuan. I’m afraid many listed companies would have difficulty matching this kind of revenue, right?
But after a large amount of authorization, a problem will arise. It is difficult to control the quality. After all, the production line is not in your hands, and the specific things produced cannot be seen or touched, so Antarctic people also complain a lot.
Underwear, home textiles, electrical appliances, snacks, various products of Anjiren are selling like crazy, but the buyer show is a large-scale dumping scene, and negative reviews are everywhere. So far in 2018, Anjiren has been on the national quality inspection list 14 times. From silk quilts, underwear, cotton clothing, children’s clothing, and jackets to hair clippers, hair curlers, and massage sticks, all products are on the quality inspection blacklist.
Several of the inspections conducted by the former General Administration of Quality Supervision, Inspection and Quarantine and now the State Administration for Market Regulation still failed.
So, is the Antarctic person in you now no longer fragrant in an instant? Let’s take a look at the comments from netizens, they are even more “horrible”.
But no matter what, this winter is coming, keeping warm from the cold is still the top priority. But after reading this, when buying thermal underwear, you can no longer look at the brand alone when buying thermal underwear. Get your hands on it and feel the quality. After all, “everything can be Antarctic.”
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