2021 has passed. But it is estimated that about 60% of us are still inseparable from the textile and clothing industry. As more than one businessman once said: “I have been making clothes for a lifetime. If I don’t make clothes, I can’t do anything else. As long as I don’t lose money, I will still be in this industry and still do this!” This is the feeling!
Trend 1: Taking the domestic market as the leading industry competition
Western societies dominated by American democracy cannot control the coronavirus in a short period of time. Therefore, 2022 should also be a unique year for us, and the international market will almost certainly be difficult to move forward.
Therefore, in 2022, our industry will still be the leading industry competition in the domestic market. Among them, how to remove inventory, how to provide services, and how to innovate and compete may be key issues that we must find ways to solve.
Trend 2: Distribution channels are facing a large-scale reshuffle
From the current point of view, e-commerce channels have suppressed more than one physical sales channel. However, the bottomless price war in e-commerce channels has made the industry extremely transparent and diluted the industry’s profit margins to the extreme.
The so-called extreme things must be reversed! When clothing companies and merchants are unprofitable, they will definitely fight back. There is reason to believe that in 2022 there are likely to be some emerging clothing brands that are not sold online at all. Don’t e-commerce channels love comparing styles and prices? Well, I will develop clothes with unique fabrics or functions. I will definitely not sell them online and only sell them offline. I think what can your e-commerce company do? And some people have already done this, thus getting out of the quagmire of shameless price wars.
The reason why e-commerce channels are so crazy now is simply because the level of differentiated competition in our industry is still very low. However, when price wars push everyone to the point of no return, it is very likely that more and more high-quality companies will say NO to e-commerce channels!
In particular, the emergence of e-commerce tax will definitely bring a breath of fresh air to the e-commerce industry! Therefore, the probability of a major reshuffle of circulation channels in the textile and apparel industry in 2022 is very high.
Trend 3: Traditional brands will fall from the altar at an accelerated pace
In the past two years stolen by the epidemic, many traditional brands have disappeared. This situation may become more frequent in 2022.
The reason for this situation is mainly that the younger generation who have grown up increasingly do not recognize the value of traditional brands and are paying more and more attention to their own personal preferences. As a result, many traditional brands with insufficient personalization have seen their sales plummet or even disappear.
Trend 4: Niche intensive farming brands develop rapidly
Perhaps we cannot imagine that based on the application of advanced Internet communication technology, people with certain hobbies all over the world can gather together to form a new consumer community. And certain niche brands that they prefer will also achieve extraordinary growth as a result.
Let’s not be offended! This trend has been dormant since 2008 and is likely to explode after the epidemic. Especially in the Western world, after people have experienced this round of epidemic where they don’t know whether they will live or die tomorrow, carpe diem is likely to become the life philosophy of the new generation of young people: they can do whatever they like and wear whatever they want!
Trend 5: The domestic customization field is still growing rapidly
Objectively speaking, the reverse economic growth in China in the past two years has highlighted our sense of superiority even more strongly. More and more people are entering a moderately prosperous life, and more and more people will enter a wealthy life.
Therefore, advanced customization of clothing will definitely achieve rapid growth. This one. Secondly, e-commerce channels are shamelessly engaging in price wars, resulting in the quality of clothing products getting worse and worse, which will definitely force a considerable number of customers who have certain pursuits in life to turn back to the field of mass customization. Therefore, it should be a foregone conclusion that the domestic clothing customization field will maintain rapid growth in 2022, and there may be an unconventional surge.
Trend 6: Digitalization of the apparel industry is still noisy
Clothing is originally a cheap commodity, but today, when informatization has become quite popular, the dream of digitizing the clothing industry will definitely have many places and many people willing to do it.
Therefore, in 2022, the five traditional clothing production areas are likely to list clothing digitization as a major measure for industry transformation and upgrading. Many industry companies and even cross-industry IT companies want to use digitalization to enter our industry to get a share of the pie.
Trend 7: New functional fabrics may appear in large numbers
It is very likely that the foreign epidemic situation will not be cured for a long time and it will become the norm, and we who insist on opening up will inevitably face many challenges as a result. Among them, functional fabrics with epidemic prevention, anti-virus and even self-cleaning and sterilization are likely to appear one after another.
Correspondingly, functional fabrics with other demands are also emerging one after another, and it is very likely that the industry trend of rapid development of functional fabrics will emerge.
Trend 8: ImmaculateFabric clothing will begin to become popular
In recent years, environmental protection controls have become increasingly strict, and printing and dyeing costs have continued to rise. On the other side, e-commerce channels are shamelessly engaged in price wars, which have squeezed everyone’s bottom line.
At the same time, the past two years since the outbreak of the epidemic have also greatly enhanced the awareness of the environment and health in our country and the world. Therefore, I believe that in 2022, clothing products with original ecological colors and no need for printing and dyeing will most likely appear on the market.
Especially our denim products, without dyeing or rinsing, wouldn’t it mean that you can’t wear them like denim?
Furthermore, the garment industry in Xinjiang, Guizhou, Sichuan, Yunnan and other places has been unable to solve the printing and dyeing problem, which will definitely force the emergence of dye-free fabrics and dye-free clothing.
Trend 9: Service may become the core point of competition
Let me take the liberty to ask: How is the business of your physical stores now? I believe that 80% to 90% of people would say it’s miserable!
While we are all talking about the misfortune, it is very likely that someone’s physical store is making a lot of money!
Their approaches include club-based, quality-based, on-the-ground marketing and so on. In a word, it is to focus on improving services and service added value as the core competitive point, thus gaining enough profit margins for itself and attracting a large number of high-quality customers.
Trend 10: Western garment industry becomes a spark
I believe everyone knows that the national One Belt and One Road strategy has laid out Kashgar, Xinjiang, as a new core industrial base for my country’s garment industry.
At the same time, Yunnan, Guizhou, Sichuan and other western provinces are also pursuing “ideas” in the garment industry. In my hometown of Bijie, Guizhou, 5 or 6 of the 8 counties plan to take over and develop the textile and apparel industry.
Therefore, a single spark in the western clothing industry can start a prairie fire!
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