Metaverse
Application of Yuan Universe in Clothing Retail Industry
“Men’s Wardrobe”——Heilan House is also going to enter the metaverse.
Recently, Heilan House Brand Management Co., Ltd. has applied for the trademark “Heilan House Yuanshi”, which is internationally classified as “18, leather “Leather Goods” and “25 Clothing, Shoes and Hats”, the current trademark status is “Trademark Application in Progress”. It is reported that this is not the first time that Heilan House has set foot in the “Metaverse”.
Textiles and apparel should be one of the better application scenarios in the Metaverse. Once it can be customized and previewed in advance through the Yuanverse, it will be a great promotion for the entire textile and apparel enterprises.
The editor below compiles 3 application cases of “Metaverse” technology in the clothing industry:
YuanverseX R” Application of virtual technology to increase brand sales paths
While the Metaverse may be virtual, the opportunities for brands to grow within it are very real. Retail brands have begun to apply virtual try-on technology to improve customers’ convenient shopping experience, thereby further promoting sales.
CASE 1：GUCCI
GucciAs the first luxury brand to try this technology, as early as 2019 In 2016, an app using augmented reality technology was launched in the brand’s official application (Gucci App) (AR)Virtual“Try on”The functions of brand classicAce series of sports shoes.
Except“Try it on“ , purchase, customers can also take photos of themselves“Wearing” AcePhotos of the series of sneakers and shared on social media platforms. At the same time, Gucci App has designed exclusive emoticon packs and wallpapers for the project, allowing users to freely choose decorations and express their creativity.
2020year6 month29 day, the brand was launched Innovatively adopted the cooperation model of “brand+social platform”. Gucci cooperated with the photo and video social application Snapchat to release two new filters. Platform users can use the filters to Augmented reality (AR) technology allows you to virtually try on Gucci sneakers and complete instant online purchases. The entire operation process is convenient and fast. Users select shoes on Snapchat and point the phone camera at their feet to view the try-on effect.
Gucci Shoes launched in collaboration with Snapchat Ar “Try it on“Last year, Gucci was still on the official App Launched a digital sneaker content section – Gucci Sneaker Garage (sneaker garage). This section integrates product stories, interactive games, artistic creativity, virtual shoe testing and other content. At the same time, Gucci released the brand’s first
A digital virtual sneakerGucci Virtual 25. Users can try on clothes, take photos or record short videos online in AR form, and share them with friends.
Different from previous fashion brandsAR/VR try-on function, this is the first virtual sneaker that requires payment to “try on”. The price is 11.99 US dollars, which is about 80 yuan.
In the Sneaker Generator function of this section, users can choose their favorite GucciElements (upper, sole and logo) are used to DIY a pair of sneakers. Complete
After that, users can not only share it with friends, but also select their favorite<span in the community of APP >DIYDesign plan.
Recently, GUCCI once again announced its cooperation with technology company Wanna to launch the first virtual shoe Shoes, consumers can purchase them on the Gucci App for US$11.99.
WannaThe CEO said: In the future, AR technology will be brought to more brands and fields, maybe in the future Part of the profits of fashion brands may come from similar virtual goods.
CASE 2：GAP
GapAcquisition3DVirtual try-on solution providerDrapr , to help online consumers find the right size.
In August, Gap officially acquired 3D virtual Fitting solution provider Drapr, which provides technology that enables customers to quickly create 3D avatars and try them on virtually Wear costumes.
For a long time, Drapr has focused on the field of e-commerce product visualization, aiming to use 3D virtual Image to help consumers match clothing that suits them, and find suitable clothing sizes and styles according to their own style and body shape, thereby improving online shopping satisfaction and reducing return rates.
GAP plans to use Drapr to help Gap the group improve its customers style experience and accelerate ongoing digital transformation.
CASE 3：Nike
Nike promotes new products through virtual try-ons onTikTok.
To support the launch of the newNike Air VaporMax, sports fashion retailerJD released A new#JDVaporMaxShuffle campaign to try out augmented reality shoes.
JD is the first UK retailer to launch a campaign of its kind via TikTok. 3D AR function allows consumers to try on new Nike shoes in three colors for free without leaving home. Users can use the hashtag #JDVaporMaxShuffleGet involved.
In addition to AR try-on, JD and Nike also customized for this event Audio. Audio is extremely important on TikTok. The platform is shaping the way we consume music today, and good music will attract more people to participate in activities.
Across the board, leading apparel retailers are exploring the potential of experiential augmented reality technology. Virtual trial technology combines the ability to view and try products online, providing customers with new experiences and improving efficiency while enhancing business profitability.
Let us further look forward to more applications of multiverse technology in textile and garment enterprises.
n >JD is the first UK retailer to launch such a campaign throughTikTok. 3D AR function allows consumers to try on new Nike shoes in three colors for free without leaving home. Users can use the hashtag #JDVaporMaxShuffleGet involved.
In addition to AR try-on, JD and Nike also customized for this event Audio. Audio is extremely important on TikTok. The platform is shaping the way we consume music today, and good music will attract more people to participate in activities.
Across the board, leading apparel retailers are exploring the potential of experiential augmented reality technology. Virtual trial technology combines the ability to view and try products online, providing customers with new experiences and improving efficiency while enhancing business profitability.
Let us further look forward to more applications of multiverse technology in textile and garment enterprises.
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