At the beginning of the new year, TianyanchaAPP showed that Sui County Zulijian Shoes Co., Ltd. (hereinafter referred to as “ Football ”) Two new pieces of information about persons subject to execution are added, 2022year01Month04 day, (2022) auspicious span>0422Execution No. 1, the execution target is 3101.87 million Yuan, The execution court is the People’s Court of Dongliao County; 2022Year01Month 06Day, (2022) Fujian03 Execution No. 4, the execution target is 4892.24 ten thousand yuan , the executing court is the Putian Intermediate People’s Court.
Judging from the information displayed by Tianyancha, Zulijian currently has a total of 3 pieces of information on persons subject to execution, and the other information on persons subject to execution is 2021Year7Month26, the execution target of the information about the person subject to execution Up to 2797.55ten thousand yuan; Three items were executed Adding the information together, the total amount executed exceeded 107.9 yuan.
As the founder of shoes for the elderly, Zulijian was founded in2015, and in 2016, the first generation of Zulijian advertisement Firmly grasping the popular marketing routines at the time, in the 3 minute commercial, in addition to various persuasive inducements to elderly consumers, Foot Lijian span>“No cramping, no slipping, no tired feet“and“Professional shoes for the elderly, look for Foot Lijian”’s slogan is also deeply rooted in the hearts of the people.
In 2017, Zulijian settled in Sui County, Henan Province. In less than three years, Zulijian became a private enterprise in Henan2020 One of the top 100 enterprises in 2020, the number of Zulijian retail stores reached 7420 at the county level. Achieve100% coverage in the markets of the above cities;In2017, Zulijian’s sales exceeded the 1 billion mark.
Although Zulijian’s retail stores and sales have reached peaks in a short period of time, it has also been questioned by consumers. In 2019, an elderly man from Pizhou City, Jiangsu Province A consumer slipped and fell when he was walking down the steps at the supermarket while wearing Foot Lijian, which caused the consumer’s calf muscles to atrophy and affected his normal walking. Subsequently, the consumer sued the Foot Lijian company and Zhang Kaili, the spokesperson of Foot Lijian; In this prosecution case, the consumer’s attorney said that he believed that the footwear for the elderly was “ Anti-slip”The function promotion is inconsistent with the actual situation, and it is easy to mislead elderly consumers, so it should be judged as false advertising.
Of course, after Zulijian, other brands of shoes for the elderly appeared on the market. At the same time, traditional shoe and clothing companies such as Aokang and Mulinsen also began to get involved in the elderly shoe market. Zulijian faced more fierce market competition.
It is worth noting that Zulijian has been targeted many times since August 2020 to now. The execution information has been issued, and Zhang Jingkang, the founder of Zulijian, has also received consumption restriction orders many times. It is understood that Zhang Jingkang turned a blind eye to the previous executions, whether it was the supplier’s money or the state’s fines, and refused to pay. Now Zhang Jingkang has become a high-consumption restricted person. If these fines are related to the supplier’s fines in the future, The debt has been overdue, and Zhang Jingkang may become a deadbeat. In the current fierce social competition, the once brilliant Zu Lijian can only regretfully come to an end.
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