据《福布斯》统计，日本首富是优衣库及其母公司Fast Retailing（迅销集团）现年66岁的创始人柳井正� Yanai Masaru was born in his father’s store in Yamaguchi Prefecture. He opened his first store, Unique Clothing Warehouse (UNIQLO) in Hiroshima in 1984, and renamed his father’s company Fast Retailing a few years later. From the beginning, he knew he was “mining a gold mine.” �</p
In 1998, he opened his first store in central Tokyo. In the same year, the company launched affordable woolen sweaters. He said: “When I opened the first store, I was thinking, maybe I can go to every place in Japan. It seemed crazy at first to open another store, one after another, but I found another gold mine.”</p
2001年公司冒险进入英国市场，开了20家门店，但全部都关闭了，因为英国人民完全不知道这个独特又便宜的日本服装品牌是什么，也不想去买。经过三年的反思之后，优衣库在伦敦重开了5家门店，包括牛津街311号的旗舰店，目前正在装修，将于今秋盛大开幕。柳井正笑着说：“我们那时候负债累累，所以跟那个时候比起来，我们现在很成功。”
2002年，中国首家优衣库在上海开业。同年，食品事业子公司FR FOODS成立。
2004年12月，公司在日本新闻界推出广告，宣布改变方向，他们称之为全球质量宣言，决定质量为上。“我们追求绝对的质量，不让价格决定质量。除了价格，我想要确保的就是人们对我们的高质量感兴趣。”同年，山羊绒和HeatTech保暖系列诞生。
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▶Uniqlo current situation: </p
There are 836 stores in Japan, 416 in Greater China, 39 in the United States, and 27 in Europe. Worldwide, on average, one Uniqlo opens every week;</p
It focuses on basic clothing, but also has clothing made of high-quality fabrics such as cashmere, silk and high-quality linen;</p
Classic series include Ultra Light Down ultra-light down jacket series, HeatTech thermal series, AIRism underwear series, etc.;</p
母公司新财年第一季度经营性利润为913.7亿日元，高于分析师平均预测。
据柳井正预测，2020年公司将成为世界上大的服装零售商，预计销售额达到5万亿日元。
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▶The secret of success—talent</p
去年，营销传奇人物——John Jay加入优衣库，担任全球创意总监，此前他曾为Nike设计创意方案。
Another key element of Uniqlo’s success is collaborations named after designers, Yanai said: “This is important to us. Again, this is my gold mine, because it is the answer to the question, ‘What comes after luxury?’ ”A luxury for everyone.” �合作者包括：Orla Kiely、Cath Kidston和Laura Ashley等� �但+J是变革者，这是由德国极简设计师Jil Sander于2009年推出的低调的服装系列，该系列于2011年停产，但近已在日本重启这条产品线� �</p
公司仍旧很谨慎的挑选合作对象，今秋将推出与前法国版《Vogue》主编Carine Roitfeld、Hermès前任创意总监 Christophe Lemaire合作的作品系列。
“Carine Roitfeld是时尚或奢侈品牌的女王，她被看作是站在顶峰的事业女性。她穿什么?我高度期望她会带来很棒的设计”。
“Christophe Lemaire, he is very subtle, I believe he knows everything about clothing, and at the same time he pursues minimalism, which coincides with the Japanese mentality. As the former creative director of Hermès and Lacoste, he is also a leader in luxury goods and sports A bridge between outfits.”</p
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▶Future plans: </p
无论柳井正还是去年加入的全球创意总监John Jay都被英国历史和文化所吸引，而优衣库的下一步动作也将显示这点。位于伦敦的研究和发展中心正在筹备中，这样公司便能对伦敦的一举一动做出及时反映。
“我们想在伦敦发展一个研发的分支机构，因为那里的街头文化，也因为那里的设计师。伦敦是创造力的中心，特别是对现在的我们来说尤为重要。”柳井�� said, “In London old things coexist with new things, and then they debate, unlike anywhere else in the world. When I get older, my dream is to walk the streets of London every day.”
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