On July 11, the three-day 15th China (Shenzhen) International Brand Clothing and Accessories Fair came to an end. This trade fair forum highlights the innovative integration of fashion and technology in the mobile Internet era. In various exhibition halls of the convention and exhibition center, reporters saw that 3D fitting mirrors that can scan customized clothing, fashion trend experience halls and other fashion products combined with technological elements are very popular. In this regard, many industry insiders at the scene said that combining innovation with new technology in fashion products will be a new trend in the entire fashion industry in the future.
Among them, a 3D fitting mirror and 3D body scanner have attracted the attention of many fashion people. According to the relevant person in charge at the site, the company participated in the exhibition as a garment-making equipment, and its exhibited products are all high-tech products from the clothing-related industries, which is in line with the theme of this trade fair “Technology Leads Fashion”. These high-tech products use the current hot 3D technology to innovate all aspects of clothing design, production, and sales.
Under the guidance of the above-mentioned person in charge, the reporter experienced a 3D fitting mirror and experienced the fun of “air-tight” fitting with the audience. According to the person in charge of the scene, this fitting mirror uses the popular somatosensory technology. In addition to the fun of “air-tight” fitting, this fitting mirror technology can also be applied to online shopping services.
According to the relevant person in charge, what is criticized about online shopping is the difference in color, quality, etc. between the online display and the actual product. In order to solve the problem, Taobao, JD.com, Uniqlo, etc. have successively launched virtual fitting room functions, but the final effect is unsatisfactory and the promotion and use are limited. Combining the strengths of various companies, they developed a beta version of the 3DE4 mobile fitting shopping mall app. The new ultra-realistic mannequin is completely set according to the person’s height, weight, three-dimensional, leg length, hairstyle, etc. It is like replicating a consumer who walks into the screen to try on clothes, helping consumers solve the problem of buying clothes online. In the past, due to the various problems caused by not being able to try on clothes and only looking at pictures to buy, the online shopping experience value has increased.
In addition to the 3D fitting mirror, a 3D body scanner was also displayed at the clothing fair. It is reported that the scanner can obtain the three-dimensional depth data and color texture data of the human body from four different angles within 3 seconds and automatically perform hole filling and splicing of the three-dimensional data. Such a “clone” that records the consumer’s rich expressions and has “thickness” appears in the computer. Consumers can freely retrieve their own 3D model data on PC and mobile terminals to solve the problem of online try-on experience. They can also connect these data with clothing production companies to easily achieve remote private customization and experience customized clothing belts. The happiness that comes.
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