Today, Fujian Septwolves Industrial Co., Ltd. released its 2021 annual report.
During the period, Septwolves achieved total operating income of 3.514 billion yuan, an increase of 5.52% from the same period last year; operating profit was 318 million yuan, an increase of 29.48% from the same period last year; net profit attributable to the parent company was 231 million yuan, an increase from the same period last year. up 10.65%.
Septwolves stated that 2021 is the first year that the company embarks on a new journey to achieve its goals in the next thirty years. The company is working together to continuously explore and innovate around the new brand strategic positioning, actively cater to changes in consumer demand, make efforts, change and innovate in products, channels and supply chains, and optimize business operations in an all-round way. In the face of the epidemic Good operating results have been achieved despite the adverse external environment.
During the period, Septwolves carried out reforms on the channel side.
On offline channels
Septwolves focuses on optimizing the management of existing retail terminals and improving store sales performance. By actively deploying digital stores, offline terminals introduce digital devices such as smart shelves to capture customers’ movements in the store and their attention to shelf products in real time, and gain accurate insights into consumers’ purchase intentions, which can be used for channel and inventory management to improve store operations. efficiency. During the period, the Septwolves Boutique Club Image Store was launched, which features a more spacious experience space and provides unique brand-specific clothing customization, clothing care and other ancillary services to create a more warm and humane shopping experience for consumers.
on online channels
While Septwolves continues to develop traditional e-commerce, it also actively embraces new social retail channels such as “live streaming”, “mini programs”, “micro-business” and “community”, and strives to try new online gameplay, and according to the characteristics of different platforms Match the right products. Create an exclusive information source and traffic field for Septwolves e-commerce to provide customers with a good shopping experience.
At the same time, Septwolves also made changes to its products. On the road to rejuvenation and breaking the trend, Septwolves focuses on the core category of jackets to express fashion attitudes. The company continues to conduct in-depth research and development around brand culture and market demand, innovate and provide excellent products with consistent quality. The “Be Her Guardian” animal protection charity themed series of jackets has been launched for several consecutive seasons, using the images of endangered animals such as wolves, tigers, leopards and pandas as theme elements, integrating charity concepts into artistic creation, and has been widely recognized.
Karl Lagerfeld turns a profit
The much-watched new brand “Karl Lagerfeld” turned a profit in 2021, with brand sales revenue of 279 million yuan, a year-on-year increase of 107.32%, and a net profit of 11.2036 million yuan, achieving profitability. In the future, Septwolves will continue to deepen the operation and management of “Karl Lagerfeld” and accumulate experience around the operation of new brands, thereby driving the company to take new steps in investment in the fashion field and achieve new profit growth points.
On the investment side, Septwolves continues to promote the development strategy of “industry + investment”, focusing on integrating excellent resources in the fashion consumer industry, building a fashion consumer investment platform, and participating in new development opportunities through investment.
During the reporting period, Septwolves plans to leverage the investment research capabilities and resource advantages of professional investment institutions to expand the company’s investment channels, promote synergy with the company’s main business and the construction of a new consumer ecology. Septwolves plans to invest 100 million yuan through its wholly-owned subsidiary to cooperate with professional investment institutions to invest in the establishment of Suzhou Yuexiang Equity Investment Partnership (Limited Partnership). The fund is currently in the process of filing. The company will strictly fulfill its information disclosure obligations in accordance with the relevant requirements for information disclosure and disclose the subsequent progress of the fund.
related news
40 people will receive Septwolves stock options
On April 1, Septwolves announced the 2022 stock option incentive plan (draft). Septwolves plans to grant 17.85 million stock options to incentive targets. The underlying stocks involved are RMB A-share ordinary shares, accounting for approximately 2.36% of the company’s total share capital of 756 million shares at the time of the signing of the incentive plan.
It is reported that 14.3 million units were granted for the first time, accounting for approximately 1.89% of the company’s total equity when the draft incentive plan was announced, and 80.11% of the total number of stock options granted this time; 3.55 million units were reserved, accounting for the company’s equity when the draft incentive plan was announced. 0.47% of the total amount, and the reserved portion accounts for 19.89% of the total number of stock options granted this time.
The exercise price of the stock options first granted under the incentive plan is RMB 5.55.
The total number of incentive targets granted for the first time by the plan is 40, including some directors, senior executives, middle and senior managers and core technical (business) personnel who were working in the company (including subsidiaries, the same below) when Septwolves announced the incentive plan. and other personnel that the company’s board of directors deems in need of incentives, excluding the company’s independent directors, supervisors, shareholders or actual controllers who individually or collectively hold more than 5% of the company’s shares, and their spouses, parents, and children.
The validity period of the incentive plan shall be calculated from the date of first stock option grant and shall not exceed 5 years. After 24 months have passed since the grant date of the current incentive plan for the stock options first granted under the plan, the incentive objects shall…�The options will be exercised in three phases within the next 36 months.
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