Cool economy! The average daily turnover is 300,000, which has quadrupled year-on-year!

As the temperature continues to rise, the popularity of the “cooling economy” has skyrocketed, and the summer-relieving lifestyle has led to continuous growth in the turnover of many industry products such as cooling products and sunscreen products in the Yiwu market. Merchants are keeping up with consumer trends and starting the “gold season.”
On July 20, in a store called “Haiyun Plastic” in District 1 of Yiwu International Trade City, the proprietress Li Fangyuan was extremely busy. Customers kept urging orders to be shipped. She was busy contacting the factory to check the order progress and send new orders. Entry system. Now that the epidemic situation has stabilized, many people are taking advantage of their children’s summer vacation to go on vacation, and the demand for swimming rings has increased accordingly. “We can produce up to 20,000 swimming rings every day, and orders are scheduled until the end of August.
The workers worked overtime and the machines were running at full speed, but there was no time to finish the work. “The surge in orders brought about by the hot weather caught her off guard. “The average daily turnover is 300,000 yuan, which has quadrupled year-on-year. ”
Under high demand, Li Fangyuan had no choice but to coordinate with multiple parties when some popular items were out of stock. If that didn’t work, he could only refund customers.
“The hotter the weather, the supply of sun protection clothing exceeds demand, and there is not enough to sell every day.” Zhao Sumei, an operator in the fourth district of Yiwu International Trade City, is also very helpless. This situation is expected to last until the end of July. The factory is already working overtime to catch up with the goods, hoping to meet the demand as soon as possible. client needs.
According to data provided by Chinagoods platform, the official website of Yiwu Market, in June alone, it received 1,301 demand clues for purchasing cooling products, involving more than 20 types of products including fans, parasols, sun protection clothing, sun hats, ice sleeves, etc. Among them, fans, ice silk products, and sunscreen products have the highest demand.
In addition, Yiwu market operators have also put great effort into the development of product functions and launched a series of new summer products to seize market opportunities.
Sunscreen products are no longer limited to the single function of “sun protection”. “This year we focus on launching a dress-style sun protection clothing, which has better sun protection effect and is also very fashionable in style.” said the operator Zhao Sumei.
For customers who are inconvenient to come to Yiwu to purchase due to the epidemic, Yiwu also gives full play to the advantages of live broadcast and uses online platforms to increase the exposure of summer products and attract more new customers. At the Jianling Toy Factory in Fotang Town, General Manager Lou Jianping personally went into battle to sell inflatable swimming pools in the live broadcast room: “Our live broadcast lasts about three hours, and we can close nearly 3,000 orders, with sales reaching about 100,000 yuan.”
It is reported that the domestic sales of refreshing products will continue until the end of September, and the peak season of foreign trade will begin in October. Yiwu market operators are full of expectations for this.
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