Obviously, on the night that just passed, the shoplifters were all repeating the same operation: buy, buy, buy! The editor still remembers last year’s Double Eleven. Tmall posted a brilliant report card. The Double Eleven in 2016 came as promised, and various e-commerce companies on Taobao also staged thrilling “palace battles”. I also got shiny data!
100 million in 20 seconds!
52 seconds 1 billion!
6 minutes and 58 seconds, 10 billion!
……
It is said that this year’s results will reach 120 billion…
Awesome word brother!
Although Double Eleven is still in progress, and perhaps after 24:00 tonight, the Taobao carnival will come to an end, but for textile people, the popularity of Double Eleven has not disappeared! Because the Double Eleven effect continues to ferment:
1. Made now and sold now, the weaving factory is scheduled to be an internet celebrity
With the opening of “Double 11”, all major e-commerce platforms are trying to seize share. However, low prices and discounts are no longer attractive to Internet users, and “fashion” has become a new consumer demand. Nowadays, “Internet celebrity stores” have become a “holy place” for fashion and beauty lovers. For the main post-95s buyers, fashion and trends are the themes that fans pay most attention to. The most distinctive feature of these stores is “pre-sale”, that is, they produce clothing according to the order quantity and do not stock large quantities of goods. This has also led to the fact that orders from fabric merchants cooperating with Internet celebrity e-commerce have just begun.
The author learned from a visit to the Jiaxing market that many weaving factories in the market have begun to stop taking other orders and focus on producing fabric orders for Internet celebrity shop owners after Double Eleven. “Currently, we are quite nervous about ordering, and we dare not accept new or large orders at will. This is because some e-commerce customers have already informed us in advance that they will place a large number of orders after Double 11. Generally, these orders are urgent and require cash. The estimated production cycle for picking up the goods is about one week to half a month. It can be said that we are ready for this wave of Double Eleven.” said Mr. Zhang of a company that mainly produces fashion fabrics.
2. Busy destocking, regular inventory sold out
“Recently, all our inventory has been robbed,” said Boss Xu at the Shengze Market. “And our inventory is all the most conventional polyester taffeta, which has unexpectedly sold well recently. Listen, It is said that customers all buy clothes for e-commerce companies.”
Coincidentally, Boss Xu is not alone. Many cloth bosses in the Shengze area feel very relaxed recently. Some inventories that had been held down for several years have been gradually sold out, especially those made of nylon silk, pongee, and polyester taffeta. Similar conventional lining fabrics, the goods are shipped smoothly. According to the data monitored by China Silk City Network, the inventory of gray fabrics in Shengze area is currently about 30 days, which is a decrease of 4-5 days year-on-year. The market momentum is good. “Although the recent surge in raw materials is also a reason for downstream customers to rush for goods, after all, the support of demand is the reason why this market continues. Our nylon yarn has recently been used to make down jackets and cotton jackets. There have been more orders , and the speed must be relatively urgent, as much inventory as there is inventory.” A textile boss in Wujiang also said.
3. Order transfer, Wujiang dyeing factory is busy
I believe that market participants are still fresh in their minds about the price increase orders issued by dyeing factories one after another in mid-to-late October.
(Rising, rising, rising! Since mid-October, the cloth factory’s WeChat account (168texbgc) has issued no less than 20 price increase orders)
Originally, many fabric owners predicted that this wave of market prices would last until mid-November. However, when I visited dyeing factories in the past two days, I found that the one-month cycle has passed, and the early liquidation market has not eased. Many dyeing factories still have high prices. Accept regular orders and large orders, reject small orders and special orders” sign. “The current market situation is half thanks to Xi Jinping and half thanks to Jack Ma.” The person in charge of Wujiang No. 1 Dyeing Factory said with emotion.
Indeed, during the G20 period, some dyeing factories in Zhejiang were shut down and have not restarted due to environmental issues. Zhejiang’s printing and dyeing production capacity was suddenly reduced, which also led to the diversion of orders from dyeing factories to the Wujiang area. In addition, the improvement in demand from fabric merchants due to Double Eleven has also led to the continuation of this wave of market. Judging from the current order volume of dyeing factories, this wave of market is expected to continue until around December.
Recently, many people in the industry have said that “we…I have spent the golden October happily and ushered in the platinum November. How happy it is! “Here, the author would like to say that thanks to Jack Ma, although Double Eleven only lasts for one day, the market effect caused by it has lasted for nearly one and a half months. If this wave of market can really last until mid-December as expected, then this year’s Textile people should probably change the decline of previous years during the Chinese New Year and really treat it as “the golden rooster announces good news and welcomes orders with a smile”!
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